(PRWEB) April 23, 2008 -- The 40-year innovator in change, collaboration tools, and methods to develop leaders - Interaction Associates (IA) - is out with a timely new e-book based on the firm's popular and practical methods for achieving success at leading change. The ebook is available free of charge for change leaders, project managers and executives who must make a case for, and manage, complex change.
The digital publication - Little Book of Big Change - provides a brass-tacks change management plan and a focused three-step strategy for leading change without losing your mind - or your nerve - especially in today's softening economic climate and shifting market dynamics.
"Seventy percent of business change initiatives fail - a shocking statistic," according to Linda Dunkel, President and CEO of Interaction Associates. "The Little Book of Big Change delivers a practical three-step strategy that enables leaders to succeed at change - including proven methods and tools for seeing the big picture, defining success correctly, building leadership alignment, and engaging stakeholders successfully."
The Little Book of Big Change is designed to deliver fast results by helping leaders learn: why change fails most of the time; how to avoid common mistakes and surmount common hurdles; how to truly engage senior leaders for alignment and success; what tactics win over stakeholders; the best change frameworks for strong results; and what to focus on first to get fast results.
"We are in a constantly shifting business climate and the pressure to adapt and change is unrelenting," said Linda Dunkel. "Though business changes constantly - the nature and pace of change is much faster and more critical now," she added. "Leaders need to excel at successfully managing change initiatives because so much is at stake. Yet the common denominator in failed change efforts is overlooking the people part."
"There is no one right way to lead change, but the biggest single element affecting the success or failure of a change initiative is the people factor. Because people tend to support what they help to create, effective stakeholder involvement is the most important variable in overcoming resistance to change," said Dunkel.
The Little Book of Big Change is available as a free download at www.interactionassociates.com.
About Interaction Associates
Interaction Associates (IA) has nearly 40 years' experience in helping companies find breakthrough solutions to business challenges. IA's integrated management consulting and learning and development services have been used by Fortune 500 companies, government agencies and nonprofit organizations throughout the world. Interaction Associates helps these enterprises set strategic direction, inspire commitment, and build leadership capabilities, leveraging the power of collaborative action for long-term, sustainable results. Learn more at interactionassociates.com
Company Name: Interaction Associates, Inc.
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Phone: 312-953-5639
Website: http://www.interactionassociates.com