Branding is just as important today in attracting and retaining top employees as it is for attracting and retaining customers. But are there mechanisms that can be applied from consumer branding to do this? Examining HR through the branding lens provides the answer. By thinking and acting like a brand manager, you can apply tried and true consumer branding methods to your employment branding approach that leverages your true cultural identity and drives internal and external recruiting and retention success for your company.