According to studies, we all work for the same thing – and it’s not money. It’s meaning. Through our work, we all seek a sense of purpose, contribution, connection, value, and hope. Digging down to the meaning of work taps our resilience in hard times and our passion in good times. That’s the simple but profound message behind The Why of Work by renowned management expert Dave Ulrich and psychologist Wendy Ulrich. They’ve talked to thousands of people – from rank-and-file workers to clients and customers to top-level executives – and synthesized major disciplines to understand the “why” behind our most successful experiences.
By following the Ulrichs’ step-by-step guidelines, employers will set off a chain reaction of positive and enduring effects. Employees who find meaning in their work are more competent, committed, and eager to contribute – and their contribution will result in increased customer commitment, which delivers a winning performance on the bottom line.
The Why of Work helps employers turn aspirations into action. Using the proven principles of abundance, employers can coordinate their needs with those of their employees – and create a vision that resonates for years to come.
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