Tulsa, OK (PRWEB) April 3, 2009 -- Hogan Assessment Systems today unveiled a sweeping transformation of its corporate identity and product line up. Hogan’s new charismatic brand is a representation of the company’s innovative ideas and masterfully-designed products and services.
"Our brand is a trusted symbol that stands for quality and innovation in personality assessments,” added Robert Hogan, President of Hogan. "Today, we're giving our brand a charismatic look that reflects who we are and differentiates us in the highly saturated market of personality assessments.”
The most significant change of the new Hogan logo is that it now reflects a shortened company name from the former “Hogan Assessment Systems” to “Hogan”. The logo and new, sleek design application is now featured on the company’s website and product lineup.
“In recent years, we have experienced substantial international and domestic growth by creating ground-breaking assessments, expanding our report offerings, and advancing our technology platform.” said Natalie Tracy, Director of Marketing and PR. “We are excited to introduce a brand identity that not only reflects these milestones, but also identifies with the charisma and personality of the Hogan name.”
Over Hogan’s rich 30 years history, the company has made significant advances in the world of personality assessment:
About Hogan:
Hogan Assessment Systems is a global personality assessment provider that focuses on employee selection, employee development, and talent management. Hogan specializes in implementing selection systems to identify high potential candidates for targeted positions and leadership development tools to help emerging leaders realize their full potential. Hogan’s assessments can be administered in multiple languages and are available a state-of-the-art internet platform, giving customers accurate feedback within seconds of completion. For more information visit www.hoganassessments.com.