Human Resources: HODES QTRAC INTRODUCES HEALTH CARE EDITION TO IMPROVE RETENTION PRACTICES

NEW YORK CITY, NY — April 15, 2008 — On average, the cost of turnover for one nurse is anywhere from $95,000 for med/surg to upwards of $145,000 for critical care RNs. This, coupled with an increase in individuals seeking care, underscores the importance of recruiting and retaining top talent, leaving health care leaders in search of the most cost-effective means of nurturing their valuable talent pipeline.

Bernard Hodes Group (www.hodes.com), a leading provider of integrated talent solutions, recently introduced their Hodes QTrac for Health Care Edition (www.hodes.com/industries/healthcare/solutions/qtrac-for-healthcare.asp), an analytics tool specifically designed to meet the retention needs of the health care industry. QTrac’s survey technology measures candidate experience – from new hire to exiting employee – and delivers critical HR metrics that can result in substantial dollar savings.

WellStar Health System (http://www.hodes.com/casestudies/wellstar.asp), a not-for-profit health care system based in Atlanta, GA, recently utilized QTrac to chart out a plan towards a stronger employer brand. Through their survey and metrics process, WellStar discovered that their workplace culture and environment needed to more closely reflect their employer brand promise.

“We gained a thorough understanding of how our employees’ perceptions were affecting our ability to retain workers and hire a talented workforce,” said Mark Rowe, director of workforce develop for WellStar. “The data is important to us because it provides an obvious road map to becoming an employer of choice. We know that if we utilize the data to drive our decisions, strategies and goals, we will become a much better choice for potential and current employees.”

Hodes QTrac for Health Care helps drive efficiencies by measuring all areas of the employee retention cycle: post-hire, offer reject, exiting employees, and employee engagement.

“All companies have recruitment and HR strengths and challenges. Health care, which is already struggling with hiring nurses and allied health professionals, is an industry that cannot afford to lose valuable workers,” said Bradley Savoy, vice president of Hodes QTrac. “We can help health care organizations cut their turnover costs by understanding where they are succeeding and falling short on their employer brand promise.”

About Bernard Hodes Group

Bernard Hodes Group is a leading fully integrated talent solutions provider, Bernard Hodes Group (http://www.hodes.com) offers solutions that often combine multiple service offerings from the Company's core competency areas: Recruitment Marketing; Sourcing/Response Management; Hiring Process Re-engineering; and Staffing Technology (see http://www.hodesiQ.com). All solutions are developed and measured within the company's 360-degree process methodology. The company is headquartered in New York, with over 80 offices and affiliates around the globe. Bernard Hodes Group is a part of Omnicom Group, Inc., (NYSE - OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Bernard Hodes Group serves thousands of clients in virtually every industry, helping them to attract and retain talented workers in every skill set.

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