Human Resources: Groundbreaking Book Explains the Power of Social Learning for Organizations

(Alexandria, VA) June 17, 2010 – Most writing about social media focuses on how to use it for marketing, but there’s a larger story to tell, according to Tony Bingham and Marcia Conner, co-authors of The New Social Learning, set for release in late summer. This book is for those who are interested in how social media helps people in organizations learn quickly, innovate fast, share their knowledge, and engage with peers, business partners, and the customers they serve.

Co-published by the American Society for Training & Development (ASTD) and Berrett-Koehler, The New Social Learning explains why classic business models, which assume that relevant information is created and shared through management or training, isn’t enough today. There’s too much to know and make sense of, too little time to gain perspective, and information changes too fast to dispense. A virtual water cooler becomes a gathering place to share ideas and ask questions beyond the limits of formal organizations, company meetings, or classrooms.

Using examples from a wide range of organizations—including Deloitte, IBM, Mayo Clinic, TELUS, and even the CIA—The New Social Learning shows how people in organizations across the globe are using social media to collaborate and learn.

More so than any other technology, social media allows us to embrace the needs of changing workplace demographics and allow people of all ages to learn in ways that are comfortable and convenient for them. And, as the authors assert, emerging technologies enable a new kind of knowledge-building ecosystem with people at its core.

Tony Bingham is president and CEO of ASTD, the world’s largest professional association dedicated to the training and development field. Marcia Conner is a partner for enterprise collaboration at Altimeter Group, a firm that provides thought-leadership, research, education, and advice on leveraging emerging digital strategies.

Connect with the authors online at http://thenewsocialearning.com and on Twitter [at]newsociallearn. More information about the book’s late summer release and a free chapter are available here.

About ASTD
ASTD (American Society for Training & Development) is the world’s largest professional association dedicated to the training and development field. In more than 100 countries, ASTD’s members work in organizations of all sizes, in the private and public sectors, as independent consultants, and as suppliers. Members connect locally in 130 U.S. chapters and with 30 international partners. ASTD started in 1943 and in recent years has widened the profession’s focus to align learning and performance to organizational results, and is a sought-after voice on critical public policy issues. For more information, visit www.astd.org.

About BK
Berrett-Koehler is an independent publisher dedicated to an ambitious mission: Creating a World that Works for All. The company believes that to truly create a better world, action is needed at all levels—individual, organizational, and societal. BK books help people align their lives with their values and with their aspirations for a better world; promote progressive leadership and management practices, socially responsible approaches to business, and humane and effective organizations; and advance social and economic justice, shared prosperity, sustainability, and new solutions to national and global issues.

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