Human Resources: GoMatador.com -- A Home-based Business Search Site

Tucson, AZ (PRWEB) November 24, 2009 –- Fresh off a November 1st launch, GoMatador.com is quickly becoming the premier, trusted resource for those seeking a home-based business or a work-at-home opportunity.

connecting home based job seekers with the right opportunity.From the start, the founders of GoMatador.com, Joe Mickelson, Aaron Kirk and Jennifer Kirk knew that a market existed for a site that matches people who are seeking a legitimate, home based income opportunity with individuals and companies that are offering home-based income solutions. What they didn’t know was that aspiring entrepreneurs nationwide would embrace GoMatador.com so quickly.

Aaron Kirk, co-founder of GoMatador.com says, “We knew when we conceptualized GoMatador.com that this was an unfulfilled niche. When anyone does an internet search for ‘home based business’ the result is pages of scams.” Kirk adds, “We knew that if we built a site that allowed people and companies to post their opportunities, and we policed it aggressively, we could help people find a great home-based business without the danger and inconvenience of typical, scam-filled search results.”

Kirk says that through his company’s extensive research, they found that there are thousands of great home-based franchises, affiliate marketing sites, direct sales companies and freelance, work-at-home jobs, but they are hard to find because they are buried amongst the get-rich-quick schemes and phishing scams. Kirk says, “The scammers have taken to disguising their sites to look somewhat like the legitimate offers, making almost ALL of the offers out there appear suspect.” GoMatador.com is the solution to the home-based business search problem, providing only legitimate, researched companies and opportunities.

According to a recent Direct Selling Association (DSA) report, Direct Sales is a $30.8 billion dollar industry with 15 million salespeople in the U.S. According to an October 23rd, 2009 article in Business Week titled "The Rise of the Homepreneur", there are 6.6 million home-based business households that account for more than 50% of the household income.

The GoMatador.com early success came in the form of not only large amounts of traffic to the GoMatador.com site within their first three weeks, but also by an outpouring of thank you emails, testimonials and comments from GoMatador.com’s large number of home business seekers.

”Last week our traffic significantly spiked,” says co-founder Jennifer Kirk. “A few GoMatador.com members that have profiles on our site got into an online discussion on a popular forum and mentioned that we had the best site on the internet to find leads without all of the typical headaches. The popularity of that forum exposed us to many new people and our web traffic jumped 240% that day. We had over 70 people register on our site within hours and almost ten thousand people viewed the site in one day.” One week later, GoMatador.com’s momentum has not slowed.

GoMatador.com has advertising and profiles available to home-based franchises, affiliate marketing sites, home office jobs and even network marketing companies. “There are some fantastic companies out there that utilize the network marketing model to build their business. Many of these companies make it easy and affordable for a person to be their own boss and make an income from home,” says Jennifer Kirk. “GoMatador.com allows people to compare different companies and decide for themselves.”

GoMatador.com is not only helping those who are seeking home-based income opportunity, they are also providing an influential asset to those offering an opportunity. Stephanie Kidder of Tucson, Arizona is excited to have a resource that matches her opportunity to her target market. "After joining the Trump Network (Donald Trump’s new company) I set up a profile on GoMatador.com because I recognized that most traditional lead generation is about chasing as many people as possible. This outdated model has given network marketing a questionable reputation. The Trump Network is a progressive, viable opportunity that fits perfectly on a site like GoMatador.com. GoMatador.com has created a valuable, legitimate arena for people who are seeking an opportunity to come and decide for themselves." To date, Kidder has had several requests for more information in the few weeks she has had her profile on Gomatador.com.

Jackie Semar, an independent representative of the network marketing company Wake Up Now says, “GoMatador.com has been a bright star in marketing Wake Up Now, a new networking opportunity for families who want to be free of debt. The site is straightforward, easy to use and easy for newcomers to access. We had a call our first day on the site! We've been very impressed with both the look of the website and the service.”

GoMatador.com is an example of a new generation of hybrid websites, containing elements of social networking, search, and lead generation. The home-based opportunities are free to browse for the public. Anyone can “connect” with profiles and compare or save them for future consideration, and Private Message a person or company offering a home-based business without having to disclose personal contact information.

In today’s economy, people are looking to make extra income, build up savings or replace a source of income they may have lost. In the current job market people in all income brackets are left with fewer choices for traditional employment. GoMatador.com provides great lead generation for companies and individuals looking to grow their businesses, and a forum for aspiring entrepreneurs to find legitimate opportunities based on their selected criteria. It appears that GoMatador.com will continue its exponential growth, and continue to assist people in finding a home-based business that is right for them.

About Us: GoMatador.com is a social networking/lead generation hybrid website designed to offer an alternative job search resource for those seeking home-based business opportunities and those offering opportunities. Like CareerBuilder for aspiring entrepreneurs, GoMatador.com provides a one-stop, side-by-side comparison of the best legitimate home-based business opportunities out there. Owned and operated by Toreador, LLC, GoMatador.com was founded in July 2009 by Managing Partners Aaron Kirk, Jennifer Kirk and Joe Mickelson.

Aaron and Jennifer Kirk have been entrepreneurs since 1999, when they owned a popular printing franchise, and have helped many small businesses grow with their home-based marketing company. Joe Mickelson comes from 30 years of executive leadership in the publishing industry. Having played a major role in industries that have been hit hard by the economy, they are passionate about home-based entrepreneurship as an effective solution for many in these economic times, and the importance of lead generation in achieving this success.