To be successful in a world market, corporations need to learn to adapt their services and products to meet local needs and preferences. To this end, a superficial knowledge of the culture and diversity within a country is insufficient. Instead, what is needed is a deeper understanding of differences – both subtle and obvious – that may impact business and workplace expectations.
Ernest Gundling and Anita Zanchettin offer the basis for such an understanding in Global Diversity. Specifically, the authors provide knowledge of key diversity issues within eight countries - China, Egypt, India, Japan, Mexico, Russia, the United Kingdom, and the United States - selected for population, economy, and regional balance. The authors present extensive detail on diversity variables such as age, language, gender, socioeconomic status, religion, regional origin, ethnicity, regional background, and family background. In addition, they offer an analysis of practical workplace implications for each diversity variable discussed. The authors conclude with a practical six-step approach to Global Diversity that corporations can use to maximize their success in the world market.
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