WEST DES MOINES, IOWA, October 24, 2007 -- GeoLearning, Inc., the leading provider of Managed Learning Services and on-demand performance and learning technology, has been recognized for excellence in marketing and product positioning with the "Best Marketing Initiative" award at the 2007 Software Industry Awards. The honor was presented to GeoLearning for its creative concept and execution of the GeoMaestro 5 Series "The Next Frontier" marketing campaign and was presented at the 2007 Software Industry Awards held at the Software Business 2007 Conference in Santa Clara, CA and sponsored by Software Business Online.
The marketing team at GeoLearning developed the innovative campaign positioning the company's latest version of its learning management system—the GeoMaestro 5 Series—as a simple and powerful platform to manage enterprise learning and performance. E-marketing, print advertising, direct mail and event marketing all played a role in an integrated product launch program responsible for communicating GeoLearning's message of product innovation, robust functionality and ease-of-use to decision makers in the learning and performance industry. With headlines including "Ready to Launch", "Get on Board" and "The Next Frontier", many of the campaign's individual components generated response rates greater than 50%, with some activities approaching 80%.
"This award honors the ingenuity and combined strength of our marketing and product management teams," says Frank Russell, president and CEO of GeoLearning. "It showcases the relevance of GeoMaestro's message to today's learning leaders. We've been able to develop and position this product in a way that the learning industry can relate to and that is also directly related to corporate business success."
The annual awards have recognized over 50 companies over its five year tenure for software industry excellence and pioneering innovations in today's software industry.
About GeoLearning, Inc.
GeoLearning is the leading provider of Managed Learning Services and on-demand learning and performance technology. The company's products and services are used by corporations, government agencies and non-profit organizations to manage human capital development, accelerate critical business processes and drive organizational performance. GeoLearning's Software as a Service model means there is no hardware or software for clients to install.
As a result, the company's Web-based GeoMaestro and GeoExpress learning management platforms can be deployed quickly, allowing clients to efficiently manage enterprise-wide learning, development and knowledge acquisition. Additional information is available at www.geolearning.com.
About Software Business Online
Software Business is focused exclusively on the software industry and provides industry leaders with twice monthly e-newsletters, an information packed Web site and two well-attended conferences. Readers and attendees are top executives and managers of companies that provide software-based products and services including packaged software, customized software, and information technology products and services that are based on proprietary software code. Additional information is available at www.softwarebusinessonline.com.
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