MINNEAPOLIS - (February 16, 2006), Gantz Wiley Research announces the publishing of three chapters in the book, Getting Action from Organizational Surveys: New Concepts, Methods and Applications, released this week. The book, edited by Allen Kraut and published by Jossey-Bass, includes several chapters on innovations in organizational survey practices.
The Gantz Wiley Research chapters provide new strategies for employee survey systems involving Linkage Research, talent retention, and a new technique for key driver analysis. "We are very excited about the opportunity to include three chapters on organizational surveys in this collaborative effort," stated Jack W. Wiley, Ph.D., President & CEO. "We place high value on contributing to the science of organizational surveying. It has been part of our value system from the founding of the firm."
Wiley and Bruce H. Campbell, Executive Director, Survey Design & Analysis, co-authored a chapter on Linkage Research, the study of the relationships among leadership practices, employee opinions, customer loyalty, and business results. The chapter focuses on how to move from Linkage Research to action planning. A case study of a large automotive credit branch system illustrates how this approach has been successfully implemented. Wiley also contributed a chapter in Kraut's original book, Organizational Surveys.
The second chapter, co-authored by Scott M. Brooks, Ph.D., General Manager, West Coast Region, along with colleague Michelle Donovan, Ph.D., of Intel, focuses on the best ways to use employee surveys to retain key talent. The chapter discusses using surveys to predict turnover, identify root causes, and build action-plans to positively impact turnover rates.
In the third chapter, Kyle M. Lundby, Ph.D., Consultant, along with Jeff Johnson, Ph.D., of PDRI, discusses Relative Weight Analysis (RWA), a new scientific technique to help highlight the most important drivers of business outcomes, such as employee retention, customer loyalty, and revenue growth. This chapter reviews the benefits of RWA over more traditional "key driver" analyses. As Lundby noted, "one of the most difficult aspects of organizational surveying is assisting managers with prioritizing follow-up actions. The traditional approach of working on the lowest scores doesn't focus efforts on what matters most. RWA helps Human Resources executives concentrate on areas that will produce the greatest results."
In addition to selling the book by itself, Jossey-Bass offers the book as a package deal with an earlier book, "Organizational Surveys", at 15% off for the pair. The books can be purchased on the Pfeiffer website at www.pfeiffer.com.
Founded in 1986, Gantz Wiley Research helps clients drive business performance through the strategic use of employee and customer input. With offices in Minneapolis, San Francisco, and Melbourne, Australia, Gantz Wiley Research is recognized as the leader in identifying and leveraging the links among employee engagement and customer loyalty to drive improved business results. Gantz Wiley Research, located at 901 Marquette Ave. Suite 1900, Minneapolis, Minnesota 55402 USA