The first Conference on People Performance Management and Measurement will take place September 27, 2006 at Chicago´s McCormick Place, as part of The Motivation Show and Marketing Days events also taking place at that time. The Conference will provide research and real-life case studies showing how organizations can improve performance through an integrated approach to external and internal marketing, in order to maximize the engagement of customers, channel partners and employees. Education will focus on the role customer and employee engagement plays in achieving organizational objectives.
Produced by the Forum for People Performance Management and Measurement, which is affiliated with the Department of Integrated Marketing Communications at the Medill School of Northwestern University, the Conference´s academic directors are .Don Schulz, Professor (Emeritus-in-Service) of the Department of Integrated Marketing Communications at the Medill School, and Frank Mulhern, Associate Professor and Chairman of the Department of Integrated Marketing Communications at the Medill School. People Performance Management conducts research and education on the role that customer, channel partner, and employee engagement play in organizational success, and how best to foster engagement.
"People Performance Management is rapidly gaining acceptance among business leaders as a critical component for companies to develop a sustainable competitive advantage," says Dr. Schultz. "As the body of relevant research grows, it is a goal of the Forum to share quantitative and qualitative findings as they emerge and the real-world ramifications of this research so that any marketing or sales manager, HR executive or communications specialist can apply this new knowledge within their own organization." Among other findings, Forum research has revealed:
- Engagement pays: There is a direct link between employee satisfaction and customer satisfaction, and between customer satisfaction and improved financial performance;
- Organizations with engaged employees have engaged customers, i.e., people who use their products more;
- Key drivers of employee engagement include minimal role conflict, proper training, personal autonomy and personal power;
- An alarming gap in communication between HR and marketing personnel could have a negative impact on organizational performance;
- Employee selection does not have as strong an impact on the cultural style of an organization as do personal development, performance management and compensation.
In seven, fact-filled hours made up of a dozen sessions, a broad range of speakers will provide the knowledge and information executives and managers need to develop effective and engaging People Performance Management programs. Included will be the perspective from Wall Street, business executives, researchers and academicians, all of whom will provide new insights and innovative solutions to People Performance Management issues. These issues include how to engage the entire organization-management, customers, channel partners, and employees-to provide a seamless, relevant customer experience that results in customer loyalty, employee productivity and organizational success. The conference is designed for anyone seeking to better understand how to connect customer and employee engagement to financial results and competitive advantage, including executives and managers in general management, finance, sales, marketing, human resources, recognition, compensation, incentive management and corporate communications.
Speakers will include Don Schultz; Frank Mulhern; Steven Kent, Senior Equity Analyst, Goldman Sachs; Prof. James Oakley, Purdue University; Prof. Jimmy Peltier, University of Wisconsin-Whitewater; as well as three corporate speakers, who will share their real-world People Performance Management experiences.
The introductory session, from 9:30-10:15am, is free to any Marketing Days attendee. The rest of the program, which runs until 4:00pm, costs $299. All participants will be given a binder filled with reports from the day and relevant research. For more information and to register, go to http://www.performanceforum.org