March 20, 2007 - San Ramon, CA - eQuest, the global leader in job posting distribution services, announced today it has launched eQuest Media, a new recruitment marketing, consulting, and job board media buying division. It plans to leverage its leading-edge technologies and Internet experience to assist its clients in evaluating and identifying the most effective job posting and internet marketing solutions.
eQuest Media is fast on its way towards becoming a leader in recruitment advertising, having already landed many Fortune 500 clients in its first two months of operation. Clients site eQuest's deep industry knowledge and expertise and the recognized value of an end-to-end job board management solution as the principal factors in the decision to retain eQuest Media.
eQuest Media will focus on online media planning, strategy development and implementation, project management, and measurement and tracking of job board performance. Other services will include job board recommendations, job board negotiating, search engine marketing, customized billing, and single point of contact.
Customers will also be assisted by eQuest's line of technology products including JobTracker™ and its award winning analytical tool, Prophesy™. These products recognize online advertising trends that can determine, by job classification and by location, which job boards will be more successful than others in driving candidate traffic.
"Recruitment advertising performance has never been more dependent on accessing objective, timely, and accurate information," said John Malone, President and Chief Executive Officer at eQuest. "Our superior technology, coupled with our deep industry experience, is unique in the industry and will help our customers make better and more informed strategic and financial decisions."
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