Cincinnati, OH (December 10, 2009). Loyalty 360 - The Loyalty Marketer's
Association announces Engagement Expo 2010, a one-of-a-kind opportunity for
leaders from companies worldwide to gain a better understanding of
engagement and loyalty. "As the recession has driven customer and employee
engagement to alarmingly low levels, companies that understand how to build
engagement will have a distinct competitive advantage when the economy
starts to rebound," says Mark Jonson, CEO of Loyalty 360. "Engagement Expo
2010 is bringing together a slate of best-in-class speakers and partners to
arm attendees with the insights, education, and proven tools they need to
engender the loyalty of their customers and employees."
Engagement Expo 2010 (http://www.engagementexpo.com
<http://www.engagementexpo.com/> ), to be held February 8-10 at the Fairmont
Hotel in Chicago, IL, is an open forum to discuss today's challenges and
their solutions. Often used interchangeably, "engagement" and "loyalty" are
two quite different yet often complimentary concepts. Companies can have
"loyal" employees, but not necessarily an engaged, motivated workforce; they
can have "loyal" consumers, but not necessarily engaged brand ambassadors.
The sessions will drill down to provide attendees with a better
understanding of engagement, how it's achieved, and how to use it to develop
stronger relationships and increase true loyalty and brand/employee
participation. Key areas of focus will include:
*Insight into what engagement means and how to manage that across the
multi-cultural and multi-faceted employee and client constituencies.
*Social networking and how to leverage this in your marketing
communication strategies to create more engaged participants. Tools such as
best practices, processes and analytics will give you much more granular
insight.
*Cross over of emerging (wireless, mobile) and traditional medium to
make the most of your engagement/marketing strategies.
Lee Cockerell, former Executive Vice President of Walt Disney World, will
present the Engagement Expo 2010 Keynote: "Creating the Magic: How Great
Leaders Earn Loyalty and Drive Engagement". Other sessions will include:
*Applying Behavioral Economics: John Flemming, Principal and Chief
Scientist - Customer Engagement and Human Sigma, Gallup Organization
*Contemporary Engagement Measurement: Using Engagement to Measure
Cross-Media Marketing: Robert Passikoff, Founder and President - Brandkeys;
Jim Harris, Chief Executive Officer - Wall Street Journal
*Corporate Social Responsibility: Doing Good Engages Employees and
Customers - and Drives the Bottom Line: Athena Golianis, Owner and Founder
- AGW Idea Group, Inc; Barbara C. Van Someren, Vice President Marketing -
Beltone Corporation; Kim Marotta, Vice President Corporate Social
Responsibility - MillerCoors, LLC
*Engagement is a Science and an Art: Ivan Frank, Chief Marketing
Officer - ePrize
*How to Tell When the Customer "Is Just Not That Into You":
Developing a Platform for Optimizing Your Engagement Strategy: Shiv Gupta,
Director of Customer Insights - Farmers Insurance
*The Role of Social Media and Its Impact on Customer Engagement:
Connie Hill, Founder and President - TFC, Inc; Dr. John Todor, Managing
Partner - The Whetstone Edge
For more registration and additional information, please visit
http://www.engagementexpo.com <http://www.engagementexpo.com/> .
Loyalty 360 - The Loyalty Marketer's Association (www.loyalty360.org
<http://www.loyalty360.org/> ) is the only organization that addresses the
full spectrum of both customer and employee loyalty issues. An unbiased,
market driven clearinghouse and think-tank for loyalty and engagement
opportunities, insights, and responses, Loyalty 360 is the source business
leaders trust for industry metrics, market driven research, actionable case
studies, and networking opportunities.
Loyalty 360's third annual Loyalty Expo 2010 will be held June 6-8, 2010 at
the Omni Champions Gate in Orlando, FL. Driven by the "voice of the
customer", Loyalty Expo offers a unique forum for attendees to gain
best-practice vision and resources aimed at helping them maximize their
customer, employee, channel partner, and client relationships.