Crisis PR Training Vital to Averting Problems Before They Develop, says PR Expert Dobson

"Preparation is key to crisis public relations as companies learn to interact with media in a way that is beneficial to brand values," said PR expert Brian Dobson
Ridgefield, CT (Vocus/PRWEB ) May 19, 2010 -- “Preparation is vital to effective crisis PR and media training is an important tool to help prepare top managers to meet news reporters when things go wrong,” said Brian Dobson, of Dobson Communications, a public relations firm expert in brand building and CrisisPR.
”Simulated TV, radio and press interviews in the Deer Park, New York studio of Dobson Media Training™ can be useful to focus managers on public perceptions about their businesses, and on how they can communicate brand values or explain brand crisis, if it hits,” he added.
“The Dobson Media Training team includes seasoned professionals Brian Dobson and Hugh Daly. Dobson headed PR at a Fortune 50 and began his career as a journalist at Dow Jones and Reuters. Daly is an award winning Director of Photography and has helped train people in companies and the military,” the company said.

“In news interviews, brands can be helped or hindered by how managers discuss products and issues. Dobson Media Training™, with our fully equipped video studio and state-of-the-art editing suite, can help companies practice message delivery in simulated TV, radio and print media interviews," he added.

DobsonPR.com formed Dobson Media Training in a venture with JHD Productions of Deer Park, NY.
Dobson Communications, based in Ridgefield, CT, and online at www.DobsonPR.com, is a marketing communications and issues management and Crisis PR full service public relations firm.

The HR industry´s premier online community and resource for Human Resource professionals: HR, human resources, HR community, human resources community, HR best practices, best practices in human resources, online communities for HR, HR articles, HR news, human resources articles, human resources news, HR events, leadership, performance management, staffing and recruitment, benefits, compensation, staffing, recruitment, workforce acquisition, human capital management, HR management, human resources management, HR metrics and measurement, organizational development, executive coaching, HR law, employment law, labor relations, hiring employees, HR outsourcing, human resources outsourcing, training and development
hr.com. human resources management resources for hr professionals. | HR menus | HR events | HR Sitemap