Syosset, NY - April 4, 2006 Gaining control of your company´s core assets - information about your customers, products, and suppliers - is one of the most effective ways to increase revenue, reduce costs, and provide better service. But to achieve these benefits, you need a system that provides an accurate, complete, and timely view of these critical pieces of information. In short, you need a single version of the truth to help you solve your real-world business problems.
One way managers are gaining control of this information is via a business strategy called master data management. But what exactly is master data management, and how is it different from data warehousing and data marts? How can you achieve the benefits associated with effectively implementing master data management? What product architecture should you follow to capture the benefits of controlling master data?
To educate business and technology executives on the benefits and requirements of master data management, IBM and WatchIT - a leader in on- demand education - have produced a video-based program that answers these questions, explains how to gain control of master data, and describes lessons learned from early adopters of master data management technology and processes.
In the program, "Gain Control Over Master Data," Dan Druker, Director, IBM Enterprise Master Data Solutions, explains techniques companies are using to gain control over their core information assets to achieve the benefits of cost savings, increased revenue, and delivery of better service. In addition, Craig Jett, IBM Master Data Management Strategy and Marketing Executive, offers practical ideas for controlling master data. Druker also describes how retailer Carrefour saves a million person-hours a year by replacing a previously manual process for entering product information.
The program, approximately 34 minutes in length, is presented in WatchIT´s acclaimed "Knowledge Navigator" platform. This interactive interface includes a full, rich media presentation, including video, graphics, and animation, as well as value- added educational resources such as Web links, white papers, a glossary of terms, and a multiple- choice test.
To watch this program, visit http://www.watchit.com/pressreleases?releaseID=10
About WatchIT.com
WatchIT.com creates superb education for business and IT professionals. We share the experience of real world experts and help smart people stay smart; at their pace and on just the content they need to know. Our "on-demand" platform enables professionals to learn from experts wherever and whenever it is convenient to learn.
Website: http://www.watchit.com