BLUEBELL, PA – July 1, 2008 – Arista Marketing Associates, a Publicis
Healthcare Communications Group Company and leading provider of
field-alternative messaging services for biopharma, today announced the
appointment of Christine A. Student as Managing Director. In her new role
as Arista’s senior executive, Chris assumes company-wide responsibility for
both day-to-day operations and long-term strategic planning.
Ms. Student has distinguished herself over a 20-year career in marketing,
including management positions at Medical Education Systems, CEI/Wellscape,
and FMC Corporation. Chris joined Arista in 1999, where she most recently
served as Senior Vice President of Operations.
As Managing Director, Chris reports to Bill Pollock, CEO and President of
the PHCG Non-Personal Messaging Unit. Speaking on behalf of the PHCG
management team, Bill noted, “Chris embodies the very best of what Arista
brings to our clients: a deep knowledge base, a lifetime of experience,
and, above all, an unwavering commitment to flawless execution. I’m excited
to see her step into this new leadership role.”
For more information, please visit Arista’s website at www.aristamktg.com.
About Arista Marketing Associates
Arista specializes in physician access beyond face-to-face detailing. We
create live conversations with doctors, ranging from 2-minute teledetails
to 20-minute web-based video details to 2-hour peer-to-peer
teleconferences. Our 150+ communication specialists talk live with 100,000
professionals in an average month, and interact with thousands more through
webchat, email, and fax. Website: www.aristamktg.com.”
PHCG Non-Personal Messaging Unit
PHCG Non-Personal Messaging Unit, led by William C. Pollock, CEO/President,
provides digitally-based and non-personally-delivered messages and
solutions to healthcare providers through four companies: Arista
(www.aristamktg.com), Pharmagistics (www.pharmagistics.com), Publicis
eHealth (www.publicisehs.com), and Scientific Voice
(www.scientificvoice.com). Arista creates live conversations with doctors
through teledetails, web-based video details, and peer-to-peer
teleconferences. Pharmagistics provides sales and marketing support and
PDMA sample accountability/compliance. Publicis eHealth specializes in KOL
management systems and related Content Management and Delivery tools.
Scientific Voice manages rep-driven promotional speaker programs.
Publicis Healthcare Communications Group
Publicis Healthcare Communications Group (PHCG), a member of Publicis
Groupe SA, is one of the largest healthcare communications groups in the
world with over 2,700 employees located in 10 countries. Worldwide
healthcare services include advertising, medical education, sales and
marketing, and medical and scientific affairs. PHCG offers its clients a
strategic partnership, a strong focus on ensuring value for their marketing
spend, and exceptional performance on their assignments. Website:
www.publicishealthcare.com
Publicis Groupe (Euronext Paris: FR0000130577) is the world’s fourth
largest communications group. In addition, it is ranked as the world’s
second largest media counsel and buying group, and is a global leader in
digital and healthcare communications. With activities spanning 104
countries on five continents, the Groupe employs approximately 44,000
professionals. The Groupe offers local and international clients a complete
range of communication services, from advertising, through three autonomous
global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and
two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media
consultancy and buying, through two worldwide networks, Starcom MediaVest
Group and ZenithOptimedia; interactive and digital marketing led by
Digitas; Specialized Agencies and Marketing Services (SAMS) offering
healthcare communications, corporate and financial communications, public
relations, CRM and direct marketing, event communications, sports marketing
and multicultural communications. Website: www.publicisgroupe.com
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