Maitland, FL - April 28, 2006 - Maitland, FL-based Censeo Corporation and Nyack, NY-based UNISON LLC recently partnered with a leading pharmaceutical company to help launch a new drug through its 1,200-member sales force. Censeo´s online, "access from anywhere" assessments, together with UNISON´s meeting-based testing and certification technologies, combined to offer an integrated set of metrics - metrics used to increase learning throughout the entire field sales training initiative.
The goal of the joint project was to seamlessly bridge the gaps between pre-launch, launch and post-launch learning by tracking the reps´ knowledge through the entire continuum from home study through continuous learning.
The project involved guiding sales representatives through a series of five home study modules. Censeo´s online testing measured the reps´ knowledge after each module. Powerful individual feedback was provided to each rep after every test, containing detailed information on how to improve their knowledge. Group analysis tools provided the sales training team with real-time data on how the sales force was progressing during home study.
Upon completion of the home study portion of the training, UNISON consolidated the individual and team scores into a knowledge baseline for the launch event. These metrics were used at the event as a starting point for an on-site knowledge competition. UNISON kiosks with touch screens in 58 rooms across two buildings delivered knowledge assessments on-site, and scores were displayed on leaderboards throughout the venue. UNISON´s real-time reporting tracked performance so that struggling sales representatives could be assisted and recertified on-site.
Post launch, Censeo´s online assessments continue to support sales representative development in the field, including the automation and documentation of a variety of compliance related activities.
Combining the entire spectrum of assessment results (before, during and after the event) provided the client with data to identify shortfalls, remediate where necessary, and be absolutely confident that the training was effective. Statistics compiled by the client´s Chief Learning Officer indicated that one-third of the $1 billion sales ($300 million) could be directly attributed to the training.
About UNISON
UNISON is a training process that links prior e-learning, self-study or classroom learning to live, off-site meetings. UNISON technology provides the ability to instantly see how each person can perform learned skills and applications, and who requires additional learning and coaching before market deployment. More than 3,000 sales reps from 10 different mid-size to large pharmaceutical and biotech companies have been sales readied, prepared and certified with UNISON. For more information, visit www.unison-meetings.com.
About Censeo Corporation
Headquartered in Maitland, Florida, Censeo Corporation is a human resource consulting firm specializing in the delivery of Internet-based assessment products. Working primarily within the F-1000 market, Censeo´s assessment technologies are designed to help clients select, develop and retain talent. More information regarding Censeo´s products and services can be found at www.censeocorp.com.