SOUTHBOROUGH, Mass. – December 19, 2006 – TrueAdvantage®, Inc., the industry’s leading provider of technology-enabled lead generation solutions, today announced that CareerBeam (formerly Advanced Career Development, Inc.), the industry leader in Virtual Career Success Centers, has integrated TrueAdvantage’s patent-pending SmartTrigger™ technology into its state-of-the-art online career development portal. The integration helps CareerBeam clients, predominantly colleges and universities offering career development services, provide students with early notification of companies with a high propensity to hire so students can pursue job opportunities before the competition.
“In today’s highly competitive job market, timing is everything. By the time a job is posted, the position is often already filled, or if it’s not, the hiring manager is immediately flooded with resumes, making it difficult for a job seeker to stand out,” said Colleen Sabatino, Founder and President, CareerBeam, Nationally Certified Career Counselor and author of several career development books. “With our expert career services and TrueAdvantage’s SmartTrigger technology, students can now set up profiles to learn about events such as funding or new management announcements that indicate a company is likely to hire—before the job is even posted. The student can then engage with the company before other job seekers and get a first mover advantage. Since integrating TrueAdvantage with our portal, we’ve increased the number of CareerBeam customers by 200 percent and increased the number of students successfully identifying and cultivating relationships with targeted employers by 70 percent.”
Through a single online portal, CareerBeam delivers assessments, resume and cover letter development tools, search strategies and research databases to help students further their careers. CareerBeam provides access to proprietary research tools that would otherwise be cost prohibitive or impossible for individuals to access. With the addition of TrueAdvantage’s SmartTrigger technology, which automatically mines the Internet and over 20,000 business information sources, students using CareerBeam can quickly and easily receive information that indicates a company’s propensity to hire, identifying job leads at the earliest possible point in the hiring cycle.
“CareerBeam is leveraging TrueAdvantage in a unique way,” said Joe Petro, TrueAdvantage Vice President, Development and Operations. “Typically our solution is used by salespeople to obtain actionable, highly-qualified leads about prospects with a high propensity to buy and that are early in their buying cycles. CareerBeam is leveraging that same concept to enhance the services it provides to its customers. Whether you are selling a product or service, or seeking to place yourself in a specific job, the same principle applies – getting in front of the decision maker before the competition increases the chances that a decision will be made in your favor. This is an innovative way of working with job seekers to identify job leads that might otherwise go unnoticed.”
About TrueAdvantage
The TrueAdvantage innovative subscription-based, technology-enabled qualified lead generation system delivers timely and highly qualified leads to sales professionals. Its patent-pending SmartTrigger technology enables salespeople at over 350 companies to contact the right person at the right time for the right reason. TrueAdvantage users spend more time in front of their prospects selling, instead of researching; gain first-mover advantage by reaching high-probability prospects early in their buying cycles; and dramatically increase sales results by improving their close rates and average selling price.
TrueAdvantage leverages the power of its SmartTrigger technology to continually scan more than 20,000 sources of business information and the Internet for over 150 categories of "trigger events," business events that typically indicate a high propensity to buy. It produces over 25,000 new SmartTriggers every day. Triggers that match criteria set by an individual salesperson are linked with company sales intelligence and delivered to that person's desktop, either via email or directly into a CRM system, as true leads.
TrueAdvantage is a registered trademark and SmartTrigger is a trademark of TrueAdvantage, Inc. Other trademarks or trade names are property of their respective holders.The HR industry´s premier online community and resource for Human Resource professionals: HR, human resources, HR community, human resources community, HR best practices, best practices in human resources, online communities for HR, HR articles, HR news, human resources articles, human resources news, HR events, leadership, performance management, staffing and recruitment, benefits, compensation, staffing, recruitment, workforce acquisition, human capital management, HR management, human resources management, HR metrics and measurement, organizational development, executive coaching, HR law, employment law, labor relations, hiring employees, HR outsourcing, human resources outsourcing, training and development
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