You’re making a significant investment into your marketing efforts, financially and strategically. In order to make sure that those methods are doing all the work for you that they should, they need to be tracked. TMP has led the way in campaign tracking for several years, providing valuable statistics such as number of visits and conversion rates. With the introduction of Campaign Management Premier, we’ve taken tracking to the next level.
You need to see beyond the raw statistics and data from an ROI system. That’s why Campaign Management Premier also provides analysis, interpretation, comparison to known benchmarks and optimization guidance. From a candidate’s first impression to their final course of action, we can track almost any type of online media, along with offline ads and other recruitment strategies you utilize.
While bits and pieces of data may be available through various sources and tools, Campaign Management Premier pulls all of those pieces together. TMP is your agency partner, strategic planner and web expert. From developing the initial strategies and negotiating media buys, to working with the online apply process, we leverage our status as the one partner who oversees the entire process.
Campaign Management Premier provides data segmented by type of media, detailed visual metrics interpreted through charts and graphs, and monthly reports of campaign performance to help identify non-performers, then makes recommendations for possible re-allocation of media in current or future campaigns. We put the data in easy-to-use reports and analyses that are critical when you’re making budgeting and web development decisions.
In addition to cost efficiency, customized service, timely tracking and comprehensive reporting, Campaign Management Premier also now comes with our newest online reporting tool – the Metrics Gateway. The Metrics Gateway provides clients with an updated, first-hand look at their tracking and ROI metrics for any campaign being tracked through TMP. In addition, the portal gives access to recent TMP Executive Summary reports, an online message board, and information on terms and FAQs regarding TMP’s tracking technology.
Every aspect of recruitment requires tracking and optimization – from reactive posting strategies, to proactive pipeline-filling media plans, to employer branding that places clients top-of-mind in the eyes of the recruiters. TMP’s Product Development team continues to push forward and expects several new offerings to be released in the months to come.
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