Business Focus for 2009; A LinkedIn.com Poll

Where are organizations focusing their efforts in these challenging times? Are we focusing our efforts to enhancing operations or to develop talent? Are we just trying to survive or do we want to succeed?
With all the troubles of 2009 that have surfaced, businesses are being impacted from many sources. To combat this or to have the ability to compete, businesses will have to create, develop and maintain key focus areas for their organizations to be successful. In a LinkeIn.com poll I asked professionals where their organization is placing focus to best impact 2009. Overall, 51% of responders indicated that their organizations were placing focus on Enhancing Operations; 24% are Improving Employee Development; 12% indicate Recruiting Top Talent; 9% are Retaining Top Talent; 3% are focusing on Developing Future Leaders.

When we filter respondents in Management level positions, 56% indicate their organizations are focusing on Enhancing Operations, while 18% indicate there is a focus on Improving Employee Development and Recruitment of Top Talent respectively.

However, there are subtle changes when an examination is done by organizational size. Enterprise organizations are indicated as focusing on Improving Employee Development (40%), Recruitment of Top Talent (20%), and Retaining Top Talent (20%). Comparatively, large organizations have been indicated as focusing on Enhancing Operations (50%), Recruiting Top Talent (20%) and Improving Employee Development (16%).
Smaller organizations are indicated as focusing on Enhancing Operations (62%), Improving Employee Development (25%) and Retaining Top Talent (12%).

According to these observations, smaller organizations are 3 times more likely to focus on operational enhancement than that of enterprise organizations however, enterprise organization are 2.5 times more likely to improve employee development than that of large organizations.

Should your organization chose to focus on the enhancement of tasks and operational functions you need to ask yourself the following questions so you are prepared when the challenges are “over”.
Why do organizations routinely go to the operational functions and not the talent in times of “crisis” to seek a solution?

In these difficult and challenging times is it your organizations’ best interest to survive or to succeed? Before you answer that question imaging if you will, you are lost at sea. No boat, no life vest, just you and the open sea.

Do you choose to tread water and wait for someone or something to save you? Or do you make an observation about where the clouds are, which way the wind is blowing, and look to see if there are their birds around? Do you pick a reference point and start swimming?

You achieve success stroke by stroke minute by minute. And if you get tired by one type of stroke, you change to another stroke using different muscles, always looking at that reference point, making observations, and changing how you get to that point. This takes TALENT and you are saved by finding land or finding someone to complete your journey home. This is succeeding.

Treading water gets you nowhere and you are only as far as when you first got into trouble. It may buy you one minute, one hour, or one more day. You may have enhanced how you tread water to stay afloat a little longer but you did not go far and you are left hoping you get saved. This is surviving.

Now what is your answer?
Survive or Succeed?

You chose succeed; GREAT! Let’s look at your talent and build from there! When organizations take this approach to addressing our business challenges we inherently develop our talent and our future leaders strategically as well as directed to one focal point; whatever that may be.




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