INDIANAPOLIS, IN - BrandoHR, a local company dedicated to providing branded recruiting tools for small and mid-size companies announced the introduction of its first product, TargetPort. A web-based tool, TargetPort is an affordable solution for even the smallest company to create and manage their branded career site.
According to a 2001 Maritz Poll, nearly half of all American workers (49%) indicate their company´s employer brand or image played a key role in their decision to apply at their respective workplace. Fortune 500 companies have used branded career pages and interactive job postings to support their recruiting efforts for many years. Now smaller firms can enjoy the benefits of this type of tool as well.
TargetPort converts a simply career page on a corporate website into a powerful recruiting tool. The interactive page introduces candidates to positive, compelling information about a company, its mission, its culture, and most importantly, available job openings.
BrandoHR founder, Ann Clifford, is a recruitment specialist. She has created this tool in response to the challenges faced by her clients as she works with them to fill key positions. "My clients understand the importance of creating a strong brand for their customers," said Clifford. "However, development of a strong "employer" brand has been hindered by limited tools, resources or budgets. As a result, they often rely exclusively on job postings on big job boards, like Monster and CareerBuilder, to create an employer presence."
"Without a branded message to engage candidates coming to their corporate website, it is hard for smaller companies to compete against larger firms for the best candidates," Clifford continued. "TargetPort will level the playing field for smaller firms as they compete for qualified talent."
The new product will be sold exclusively through qualified HR professionals who can help companies maximize the effectiveness of the tool, and integrate it into an overall recruitment strategy.
About BrandoHR - Founded earlier this year, BrandoHR will provide a variety of tools to help small to mid size firms create a branded recruiting experience for potential candidates. For more information regarding BrandoHR go to: www.brandohr.com
Ann Clifford: Ann Clifford graduated from Indiana University with a BS in accounting. She worked for Price Waterhouse and the American College of Sports Medicine (ACSM) before beginning the first of several entrepreneurial ventures in 1987. Active in the local business community, she is a member of TechPoint, Venture Club of Indiana, National Association of Women Business Owners, Network of Women in Business, and CEO Focus.
In addition to her role as founder of BrandoHR, Ann Clifford is the president of Safari Solutions, a seven year old firm specializing in on-demand (outsource) recruiting services tailored toward the hiring needs of small businesses.
Allison Hall, HR Consultant
Safari Solutions
317-578-1310 Tel
888-578-1310 Toll-free
317-841-8416 Fax
The Hunt for Excellence . . . helping companies create a competitive advantage through people!