What is networking? Â Networking essentially is getting out and
meeting people. Â It can be either formal
or informal and, whether you meet people in groups or one-on-one, it is your
opportunity to get to know these people and allow them to get to know something
about you. Â
In the process you are able to
gather helpful information about influential people, their companies, and
possible career opportunities. Â
Networking helps you build personal contacts, and increases your profile
in the business community. Â Your
contacts become your team of supporters, helping you toward your objective,
which is meaningful employment. Â Most of
all, it´s important to remember that effective networking exposes you to the
maximum number of opportunities in the shortest possible time.
Although a resume mailing campaign
is an important part of the overall plan to get you that important interview,
smart job searchers also spend up to 75-80 percent of their job search time
meeting new people and working the "informal" route for job opportunities. Â Networking is meeting people from companies
you have targeted, or referrals you have cultivated from research and
information interviews. Â These are the
people who can help you with opportunities in the hidden job market.
Most people are familiar with the
term hidden job market. Â It refers to
jobs that have yet to be advertised in any formal manner such as the press, or
with recruiting agencies. Â They are
uncovered primarily by word of mouth, and today and are estimated to make up to
85% of available jobs.
Networking is one of the oldest
and surest ways to get a job. Â It
requires meeting people on a one-on-one basis and enlisting their assistance in
introducing or referring you to people who can further expand your list of
contacts. Â Everyone can benefit from
networking, not only for job searching, but also for developing friendships and
expanding one''s interests.
Unfortunately for introverts, it''s
getting more difficult to succeed professionally if you don''t develop a broad
range of connections in the business community. Â There simply is no job or vocation that allows you to be rewarded
entirely for what you know and how well you do your work. Â You have to do your job well, but also make
sure that you make others aware of what you can do.
This is especially true if you are
self-employed. Â Word-of-mouth publicity
is widely regarded as one of the best ways to promote just about any type of
small-to-medium-sized business.
Visibility and maintaining a high
profile are key components of any business success. Â This can be difficult for introverts who would rather focus on
their work than on relationships. Â And
it can be downright painful for shy types who cringe at the thought of
self-promotion.
But there''s good news for those
introverts. Â Although networking as a
means of developing one''s potential is here to stay, the good news is that
networking is a skill that can be learned.
According to Michelle Tullier,
author of "Networking for
Everyone!" the following can help make business connections less painful:
1. TAKE BABY STEPS
Don''t try to become a master
networker overnight. Â A common mistake
introverts make is thinking they can wake up one day and announce, "Today
I''m going to be an active networker!" Â
That is about as realistic as suddenly announcing that you are going to
lose 30 lbs. or quit smoking overnight. Â
It´s seldom that easy.
2. DON''T PRESUME YOU''RE BEING A PEST
Introverts are reluctant to
contact people because they don´t want to be bothersome, and that may be the
way they feel about being contacted. Â
Introverts generally prefer to be left alone - to do their work without
interruptions, and without having their "own little world"
invaded. Â They fail to realize that most
people don´t mind hearing from someone who has something of importance to offer
them.
3. RELY ON YOUR SUPPORTERS
People close to you can provide
encouragement and the kind of emotional support you need when the going gets
tough. Â They can also give you a good
kick in the pants when you''re slacking off. Â
Networking isn''t particularly easy and can bring challenges that are
difficult to overcome, especially if you are facing them all by yourself.
4. GET THE COMPETITIVE JUICES FLOWING
Remember that there are people
less capable, qualified and talented than you, who are advancing simply because
they connect with the right people. Â
And, seeing less qualified candidates getting ahead can often motivate
even those who are not competitive by nature to muster up some competitive
drive.
5. REST ON YOUR LAURELS
It''s OK to remember those times
when you''ve gone outside your comfort zone and achieved success whether it be
in group or one-on-one interactions. Â
These positive recollections can give you the courage to face difficult
networking situations.
6. BE A LEADER
An advantage of taking a leadership
position is that it gives you a built-in reason for connecting with
people. Â Introverts typically don''t seek
leadership roles because these positions inevitably require participation in
dreaded tasks such as committee meetings and team projects, which tend to be
high profile in nature. Â A
behind-the-scenes leadership role such as newsletter editor, or secretary for a
professional association may play to your strengths without forcing you to be
more outgoing or political than you feel comfortable with.
7. ENLIST A SPOKESPERSON
If you are hesitant to contact
someone you don''t know, consider having another person act as a go-between for
you. Â If someone in your network has
given you the name of a colleague, ask the person to call first to advise them
that you will be calling. Â This simple
introduction can reduce some of the anxiety of making that "cold
call".
8. DON''T UNDERESTIMATE THE POWER OF LISTENING
Those who don''t have the gift of
gab shouldn''t despair. Â Listening is
just as important as talking when it comes to establishing good
relationships. Â There''s nothing
extroverts like better than having someone who will listen to them talk.
9. DON''T SWEAT THE SMALL TALK
Small talk is just that. Â A sense of humor or some profound insight is
nice, but there''s nothing wrong with a harmless comment to break the ice such
as, "good turnout, isn''t it?" Â
Asking a rhetorical question is often a good way to initiate
conversation.
10. LIKE BIRDS OF A FEATHER, FLOCK TOGETHER
If you find group interaction
difficult, look for other people who seem just as uncomfortable as you are, and
approach them. Â It is much easier to
approach other introverts than that individual who''s already surrounded by a
group of people. Â But, don''t get stuck
with the introverts. Â At some point you
have to be prepared to stretch your wings and leave the nest.
11. MAKE THE MOST OF WHAT YOU KNOW
You must not underestimate the
value of what you know. Â Unlike
extroverts, introverts are likely the ones who take the time to read the
industry newsletter cover-to-cover. Â
Don''t be afraid to let people know that you are the person they can
count on for the latest information on what is going on in the business. Â And it does not hurt to pick up the phone
and share your findings with others.
12. REHEARSE, REHEARSE, REHEARSE
If you tend to get tongue-tied
when you meet someone new, try practicing what you''re going to say. After all,
these types of conversations tend to be rather repetitive anyway. Â If you freeze up or babble incoherently when
leaving a voicemail message, get in the habit of planning what you are going to
say after the beep.
13. DON''T KEEP TO YOURSELF
Introverts prefer not to bother
people, so they tend to reach out to others only when they absolutely have to
do so. Â Get in the habit of connecting
with people even on small issues because doing so develops supportive
relationships and ensures that contacts are there when you need help with the
big issues.
14. ATTEND EVENTS THAT HAVE A PURPOSE
If you''re uncomfortable or nervous
at events that are primarily networking opportunities, try to attend gatherings
that have a dual purpose, such as educational seminars. Â Interactive classes and workshops are also
good bets because they have an agenda that includes some built-in networking
opportunities.
15. WRITE OFTEN
If you can''t get yourself to pick
up the phone and make a cold call, then consider writing. Â A letter of introduction makes the follow-up
phone call less nerve-wracking, and improves your chances of establishing a productive
contact.
16. GET OUT AMONG THEM
Do you tend to hole up in your
office? Â Just getting out of the office
or house to be among others helps. Â Even
getting out for a walk, which isn''t networking in the true sense, gets you out
of your little world and brings on a change in your state of mind which can
ease you into the world of networking.
17. BE POSITIVE
Before you declare that it''s not
going to be worth your time to talk to an individual, or to attend a particular
event, ask yourself this question: Â
"Do I have any good reasons for thinking that my prospects are
slim, or am I just afraid?" Â Keep
in mind that such encounters are worthwhile, if for no other reason than for
the practice. Â You might even have some
fun!
18. CONSIDER SEEKING PROFESSIONAL HELP
If you think your shyness is more
than just a mild nuisance, you might consider consulting a therapist,
counselor, or support group. Â Shyness
can be paralyzing and keep you from doing what you really want to do. Â You may benefit greatly from seeking
professional treatment just as Bill Gates did. Â
He has become a powerful speaker after getting the help to overcome his
shyness.
19. BE COMFORTABLE IN YOUR OWN SKIN
Sometimes an individual''s
reluctance to network is due to insecurity about one''s appearance. Â While physical attractiveness is by no means
a prerequisite for successful networking, the "package" you present
to others is important to some extent. Â
If something about your outward appearance is undermining your confidence,
consider fixing what can be fixed, otherwise learn to work with what you have.
You never know what a good
job-lead, or some good advice may bring you. Â
Sure, networking can be difficult, anxiety provoking, and painful for
some, but at some point you have to abandon the excuses, take a deep breath, and
try it. Â You''ll appreciate the results.
By: Jan M. Spak, CHRP