MINNEAPOLIS, Minn. (October 30, 2007)
WHO: John Doyle, vice president of Marketing, Employee Continuum and Kendall Harrell, manager, Organizational Development, Life Time Fitness
WHAT: Will present an educational webcast titled "Video Killed the Radio Star: Using Brand in Sales Hiring"
WHEN: The webcast will be held on Wednesday, November 7, 2007 from 2 p.m. to 3:30 p.m. EST.
Registration details are available at:
DETAILS: Doyle and Harrell's webcast will explore how LifeTime Fitness drives company revenue by creating a unique and effective customer-centric employer brand. Attendees will get industry advice on consistent messaging, the use of video in visualizing the message, as well as other innovative techniques. Doyle and Harrell will share real-world examples of the qualifications necessary to staff a champion customer-centric workforce by starting with the message and following through to hiring strategies, arming management with the skills it needs to draw top sellers.
Webcast attendees who have started to define their employment brand will find this event of particular interest, especially if their organization is seeking to improve hiring practices for sales and customer-facing positions.
About Employee Continuum
Based in Minneapolis, privately held Employee Continuum (formerly eContinuum) revolutionizes the sales hiring process, enabling companies to gain highly qualified, quality sales candidates, faster. Employee Continuum’s award-winning products include Overture, an on-demand software solution that uses job simulations to test skills in context and provides dashboard-style reports to rank candidates, and comprehensive job branding services that realistically portray a hiring company and job opening within the application process. Overture was the recipient of Human Resource Executive magazine’s Top HR Product of the Year award for 2007.
Employee Continuum’s clients include market leaders in technology, health and wellness, retail and media and entertainment. More information can be accessed at
www.employeecontinuum.com.
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