LifeCare®, Inc., provider of comprehensive specialty care services and a longtime leader in the work/life industry, announced today that Chuck Green has joined the organization as Chief Marketing Officer, responsible for its overall strategic marketing vision and for brand management, enhancing market awareness, and supporting sales and customer acquisition efforts. Green reports to LifeCare's CEO, Peter G. Burki.
SHELTON, CT, May 7, 2008—LifeCare®, Inc., provider of comprehensive specialty care services and a longtime leader in the work/life industry, announced today that Chuck Green has joined the organization as Chief Marketing Officer, responsible for its overall strategic marketing vision and for brand management, enhancing market awareness, and supporting sales and customer acquisition efforts. Green reports to LifeCare's CEO, Peter G. Burki.
Most recently, Green was the principal of his own full-service marketing communications consulting business, providing brand building and behavior change marketing for clients targeting the broad health care market. In 2006, he ended his 11-year tenure as vice president of marketing for Oxford Health Plans, a UnitedHealthcare Company, where he led marketing, communications, public relations and research for health plan members, employer customers, prospects, physicians, brokers and vertical government markets for individuals.
"Chuck's extensive marketing background and his amazing track record are tremendous assets for LifeCare, especially as we branch out into new markets and new areas of opportunity," said Burki. "His areas of expertise in health care, for example, include branding, strategic marketing planning, research, senior markets, physician and broker marketing, channel development, and behavior change. Chuck's intimate understanding of the various audience perspectives and of health care marketing, in particular, will help us further differentiate LifeCare's brand in the marketplace."
Prior to his role at Oxford Health Plans, Green worked at Chiat/Day, New York, leading the global branding campaigns for AGFA, DOW Plastics, Ingersoll Rand and others.
Green received his bachelor's degree in Fine Arts from Haverford College.
He lives in Rowayton, CT, with his wife, Mindy, and their two children, Emily and Harry.
About LifeCare®, Inc.
LifeCare offers cost-saving benefits that help clients reduce their most pervasive absenteeism and productivity drains, including child and elder care, caregiving support, health and wellness issues, and more. For more than two decades, LifeCare has led the work/life industry in the creation of high-quality, results-oriented programs designed to improve clients' bottom line. LifeCare serves 1,500 client companies with 4.5 million individuals within corporations, health plans, government agencies and unions. For more information, visit www.lifecare.com.
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