LifeCare® wins top honor in MarCom Creative Awards for its guide on helping people provide care to aging loved ones; award-winning guide now available free to interested individuals and organizations.
WESTPORT, Conn., January 3, 2007 -- LifeCare®, Inc., provider of comprehensive specialty care services and a longtime leader in the work/life industry, has won a Platinum Award in the 2006 international MarCom Creative Awards competition for its educational guide, "What You Need to Know About Becoming a Caregiver." Created to help LifeCare clients effectively care for aging parents and loved ones, this award-winning guide is now available for free at www.lifecare.com.
The guide contains a host of tips, checklists and strategies on the most common challenges that adult caregivers face, including preparing for the role of caregiver, determining how much help loved ones needs, communicating effectively with loved ones, discussing caregiving options, and more. To receive a free electronic copy of LifeCare's guide, visit www.lifecare.com.
"We're delighted to be one of the top winners in the MarCom competition," said LifeCare CEO, Peter G. Burki. "It affirms the best-in-class content that LifeCare provides to our clients. In honor of receiving this award, we've decided to give the guide free to anyone interested in receiving it. Given the fact that millions of Americans are now taking on the role of caregiver for their aging spouses, parents and loved ones, we know the guide will be an extremely helpful resource for many of them."
The guide was selected for MarCom's Platinum Award -- the competition's top honor -- from more than 5,000 entries from the United States and several foreign countries. Only 15 percent of all entries won a Platinum Award. According to MarCom, the prestigious Platinum Award denotes the highest level of excellence in terms of quality, creativity and resourcefulness. The competition's entrants included corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies and others.
About the Marcom Awards
The MarCom Creative Awards competition is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
About LifeCare®, Inc.
LifeCare provides clients with specialty care services and customized care plans for all aspects of their personal and professional lives, including child care and parenting, elder care and healthy aging, education and personal growth, financial and legal matters, and far beyond. LifeCare serves 1,500 client companies with 4.5 million individuals within corporations, health plans, government agencies and unions. For more information, visit www.lifecare.com.
Media contact: Michael Civiello
LifeCare, Inc.
pr1[at]lifecare.com
203-291-4170
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