Tempe, Ariz.- March 1, 2005 - After three years of extensive research and development, AXIA Health Management introduces a fully integrated, high-yield prevention benefits program for healthcare payers and employers. The comprehensive suite of customized products and services for health plans and their employer customers encourage lifestyle changes that can help to prevent or delay chronic disease and disability, resulting in reduced healthcare costs.
"Employers and insurance companies are reeling from the soaring costs related to chronic diseases that can frequently be avoided, delayed or the effects mitigated through programs that promote lifestyle changes such as increased physical activity, proper nutrition and early detection/screenings and smoking cessation," explains L. Ben Lytle, CEO of AXIA and a recognized nationally healthcare and public policy expert. "The most direct way to address this problem is to engage all employees in a turnkey health management program, not just those who are chronically ill. Unlike other prevention companies that are simply integrators of disparate services, AXIA has created a unique prevention model that includes built-in implementation and program management and a comprehensive physical activity and nutrition approach to maximize high-yield prevention."
AXIA Health's vision is consistent with the nation's thought leaders. According to Tommy Thompson, former U.S. Secretary of Health and Human Services, "Approximately 95 percent of the $1.4 trillion that we spend as a nation on health goes to direct medical services, while approximately 5 percent is allocated to preventing disease and promoting health. This approach is equivalent to waiting for your car to break down before you take it in for maintenance."
Leveraging the success of its SilverSneakers® Fitness Program, the nation's leading program exclusively designed to modify the behavior of seniors to abandon sedentary lifestyles, AXIA will offer best-of-breed prevention programs in all categories including fitness, nutrition, early detection/screenings and smoking cessation. AXIA is using use SilverSneakers® as a model platform to build out other disease prevention protocols.
L. Ben Lytle and Hugh Lytle lead the company and set the strategic direction for best in class prevention specialist subsidiary organizations they acquire and integrate. Ben Lytle is the former chairman and CEO of Anthem, Inc., one of the country's largest health insurance companies, while Hugh Lytle has nearly 20 years of experience in leading healthcare and technology companies. Hugh Lytle most recently served as an executive for Caremark Inc., the nation's largest pharmacy benefit manager.
About AXIA Health Management
Tempe, Ariz.-based AXIA Health Management Company is a national provider of high- yield prevention that strives to improve the health of individuals in specific population segments. AXIA provides comprehensive, integrated health management programs that prevents, delay or mitgate the effects of disease or injury. The cornerstone of AXIA's suite of products is HealthCare Dimensions, which developed and manages the SilverSneakers® Fitness Program, a unique physical activity, lifestyle and socially-oriented benefits program designed to encourage Medicare-eligible members to increase their levels of physical activity and motivate them to continue to be active. SilverSneakers is offered to more than 1.7 million Medicare-eligible members of 29 health insurance providers at more than 900 fitness centers across the country. For more information, call 480.763.5222 or visit, http://www.axiahealth.com.
CONTACT:
Jodi Amendola of Amendola Communications for AXIA Health
480.664.8412 - jamendola[at]ACmarketingPR.com
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