Even when the economy is strong, the health care industry often struggles, at least in part because of the mistaken belief that profits can be sacrificed in the quest to provide adequate quality health care. This is nonsense. Mission and margin are not mutually exclusive.
Using the findings of a proprietary Arthur Andersen study of 10,000 companies, Value Rx narrows the focus of the Value Dynamics Framework, first introduced in Bolton, Libert, and Samek's Cracking the Value Code (2000), and offers "gene" therapy for an ailing health care industry. It compares physical, financial, and intangible assets to the human genome, demonstrating how health care businesses can create value by combining and recombining these assets and strategic relationships (in the same way that human genes combine and recombine) to overcome obstacles to profitability.
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