Human Resources: How HR Can Educate the Healthcare Consumer

Healthcare consumerism is here to stay, as medical plan designs keep evolving to place more responsibility on members to consume health services wisely. Whether you have introduced high deductible plans with HSAs, raised deductibles or shifted premium costs to employees, your workforce needs considerable support through the transition. How can HR guide them up the seven steps to becoming smart healthcare consumers? We’ll explore this question and share some ideas on how to fine-tune your portal strategy.

This presentation will enable employers to identify benefits communications portal strategies that will facilitate successful transition to a Consumer-Driven Healthcare (CDH) benefits environment and realize the financial savings CDH promises. Successful adoption of CDH benefits requires the transformation of employees from benefits users into well-educated, capable benefits consumers. Portals have the power to best serve HR in delivering the content and capabilities their employee benefits consumers required to understand and manage their benefits, maintain good health, and perform all affiliated transactions.

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