BANCORPSOUTH INSURANCE SELECTS THE BENEFITFOCUS PLATFORM™ TO AUTOMATE BENEFITS ENROLLMENT

BANCORPSOUTH INSURANCE SELECTS THE BENEFITFOCUS PLATFORM™ TO AUTOMATE BENEFITS ENROLLMENT AND MANAGEMENT Ongoing partnership enhances brokers’ market reach and customer satisfaction
Charleston, S.C. – May 5, 2010 –
provider in the U.S.
Inc.
Benefitfocus®, the largest healthcare and voluntary benefits software, announced today an ongoing partnership with BancorpSouth Insurance Services,(NYSE: BXS), one of the country’s largest insurance brokers. This exciting relationship provides the
Benefitfocus Platform™
to BancorpSouth Insurance customers. The Platform, in conjunction with the
Benefitfocus HR InTouch Application™
evaluate benefit options, compare plans, receive location-specific communications and enroll in their
benefits.

“Benefitfocus’ connectivity to the insurance carrier market, coupled with strong data integration
capabilities, made the choice very easy for us,” said Amy Underwood, vice president for BancorpSouth
Insurance. “HR InTouch also provides our clients with access to a branded portal that they can customize
to meet their specific needs.”

The Platform’s configurable business rules and data exchange mapping tools allow for simple and
efficient client data management. Benefitfocus partners with several insurers that are aligned with
BancorpSouth Insurance as well, making it easy to exchange information with the company’s 50 benefit
providers.

HR administrators will be able to approve benefit elections and changes from one website, rather than
logging into several places or managing paperwork for many different insurance carriers. For employees,
the One-Thought-Per-Screen design automates the benefit election process and helps them make more
informed choices. Because the Platform supports more than just health insurance, employees can view
all their benefits information in one place.

“As the healthcare marketplace becomes more competitive, many firms are making plans to expand their
services, and in particular their technology capabilities,” explained Shawn Jenkins, president and CEO of
Benefitfocus. “Being selected by BancorpSouth Insurance to supply their benefits Web technology
platform is a commendation of our strategy and the great technology we’ve built.”

With new healthcare legislation, BancorpSouth Insurance clients need a technology platform that can
enforce business rules and help them maintain compliance. The
employees about complex terms and benefits information. Benefitfocus technology meets their needs by
managing benefits, healthcare education and communication across the business spectrum.

The Platform and HR InTouch App are delivered via Software as a Service. Benefitfocus customers know
that the software is available whenever and wherever they need it, with the performance levels and
reliability that today’s tech-savvy consumers have come to expect.
, offers BancorpSouth Insurance clients a centralized portal toHR InTouch Video Library educates

About BancorpSouth Insurance Services, Inc.
BancorpSouth, Inc. is a financial holding company headquartered in Tupelo, Mississippi, with approximately $13.3
billion in assets. BancorpSouth Insurance Services, Inc., a wholly-owned subsidiary of BancorpSouth, Inc., operates
from 21 locations in Alabama, Arkansas, Florida, Louisiana, Mississippi, Missouri, Tennessee, Illinois, and Texas.
www.bancorpsouthinsurance.com

About Benefitfocus
Benefitfocus is the largest healthcare and voluntary benefits software provider in the U.S. with 10,557,488
consumers, 326,962 employers, 58,039 brokers and 2,932 carrier representatives live on the Benefitfocus
Platform™. Benefitfocus offers a single Web-based platform for benefit shopping, enrollment, management and
industry-standard data exchange. Benefitfocus – All Your Benefits. One Place.
www.benefitfocus.com
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