Stow, MA, August 4th, 2009 – SmashFly Technologies, provider of the WildFire recruitment marketing platform, today announced that Autodesk, Inc. plans to use its central recruitment marketing platform to measure and continually improve its recruitment efforts. With WildFire, Autodesk can market the right message to the right channels to quickly identify the best talent.
WildFire is an enterprise recruitment marketing platform that delivers the same level of sophistication and functionality to recruitment marketing that companies have long enjoyed with talent management solutions. With this unique application, employers can deliver sophisticated recruitment marketing via rich media content, concurrently post jobs to multiple boards, and discover ways to improve response rates. Seamlessly integrated with major applicant tracking systems, WildFire makes it easy to post, manage, and measure activities. With this software in place, Autodesk can measure and identify ways to improve campaign performance.
“Talent is the most important resource companies invest in,” said Amy McKee, Director of Global Talent Acquisition for Autodesk. “With WildFire we expect to be able to evaluate and continually enhance our recruiting strategies. Ultimately this will impact our bottom line because we’ll be able to be more strategic and efficient in how we attract candidates.”
Being a global company, Autodesk needed a highly efficient platform to capture the attention of the right candidates. With WildFire in place, the company will be able to explore new recruitment methods and test new advertising vehicles—ultimately resulting in smarter media choices. The multimedia capabilities of WildFire also enable the software company to reach talent across a growing number of channels. WildFire will allow Autodesk to perform tasks such as distributing video job descriptions, communicating with Linked In contacts, and viewing real-time metrics, right from within its existing ATS system - Taleo. Users can even drill down to view the effectiveness of individual ads or job boards.
“Appealing to top candidates today requires a savvy approach,” said Mike Hennessy, founder and CEO of SmashFly Technologies. “Recruiters not only want to reach candidates actively searching for a job but that elusive great candidate who’s already gainfully employed, yet might be just right for this role. This means reaching out in new ways such as via social networking sites such as Twitter and Facebook, web commercials, and more. WildFire makes it easy to do just that—and quickly understand if it’s working.”
About SmashFly Technologies. SmashFly Technologies set out to help companies Recruit Differently. Its flagship product WildFire enables businesses to simplify, automate, and harness their recruitment marketing in one integrated platform. From job posting and email campaigns to SEO, social networking, and employment branding, WildFire is the world’s only comprehensive recruitment marketing platform. Businesses around the globe are using WildFire to help them transform their recruitment efforts from a job posting function to a strategic recruitment marketing role. This innovative platform empowers organizations with the ability to attract top candidates, and the analytics to continuously enhance recruitment campaigns. This results in better candidates, and ultimately higher employee retention rates. For more information, please visit us on the web at www.smashfly.com or call 1-888-282-3092.