Human Resources: ANA LAUNCHES REVITALIZED MARKETING SKILLS TRAINING PROGRAM FOR 2007

February 14, 2007, New York, NY-The Association of National Advertisers (ANA) announced today their updated 2007 marketing
skills training platform.

Marketing skills training is the foundation for optimum marketing organization management. As CMO's consistently look to
improve the quality of their organization's decision making process, training is often the appropriate foundation. To insure ANA
members keep pace in the rapidly evolving marketing and media landscapes, ANA encourages its members to update and
refresh their skill sets.

ANA's 2007 training programs provide client-side marketers with a 360-degree approach to marketing in the digital age and
updated to cover cornerstone industry topics such as brand building, marketing accountability, integrated marketing
communications, media management, strategy, marketing finance, and marketing plan development.

"Marketing is continuously being reinvented and the companies that embrace professional training will give their marketing
teams the opportunity to adapt to today's changing environment," said Bob Liodice, president and CEO of the Association of
National Advertisers. "Our updated marketing skills training curriculum further emphasizes the ANA's commitment to educate
marketers on top marketing trends, best practices and the key skill-sets needed to help them successfully communicate their
organization's message to their target audiences."

The ANA's unique marketing skills training is based on the latest thinking from the top marketers at ANA's 370 member
companies. The course content is developed from the collaborative efforts of the ANA membership, including the 8,500 senior
marketers who attend 80 ANA committee meetings and 20 national and regional ANA conferences annually. Faculty members
consist of marketing practitioners who have honed their skills at leading ANA member companies such as Kraft, General
Electric, Visa U.S.A. Inc. and IBM Corporation. Other teaching staff includes: subject matter experts in their field, current
practitioners and/or the faculty of the nations top academic institutions such as Columbia University, New York University and
University of South Carolina.

The ANA marketing training programs are small, dynamic training sessions, where participants learn via a variety of highly
interactive approaches including hands-on demonstrations, group discussions, brainstorming, case studies, group projects and
role playing. With a variety of approaches, many ANA members have used the program as their in-house marketing training
facility. On-site and fully customizable, the ANA has also developed personalized courses for other members who are interested
in training their staff with specific tools and resources that apply to their organizations.

The curriculum consists of two and one-day classes with an assortment of offerings, including core courses in media, branding,
creative strategy and agency relations. The courses are designed to afford participants a unique peer-to-peer environment to
exchange the very latest in marketing expertise. For 2007, the exciting new additions include:

*       Marketing Accountability: Course highlights the number one issue on senior marketer's minds and address the
organization needs and features in managing brand equity, creating consumer insights, marketing measurement/ROI, managing
the marketing supply chain, building marketing dashboards, understanding marketing finance, and creating cross-functional
teams
*       Word of Mouth Marketing: Course offers insights on how marketers can get closer to their consumers by engaging their
constituents in an experience and dialogue
*       Marketing Finance: Course provides a framework for analyzing the financial impact of marketing decisions in such
areas as pricing, advertising and sales
*       Market Research: Course that facilitates the marketer's understanding and use of market research as a means to
improve decision making both for risk reduction and opportunity identification
*       Marketing Plan Development: Course specifies the tactics that will transform a brand's strategy and teaches marketers
the ins and outs of developing a market plan for the company's desired consumer action

The ANA training department specializes in the functional area of marketing with expertise that has been certified by the leading
marketer association in the nation. For more information on marketing training programs, please visit
http://www.ana.net/training/training.htm.

About the ANA
The Association of National Advertisers leads the marketing community by providing its members insights, collaboration and
advocacy. ANA's membership includes 370 companies with 8,000 brands that collectively spend over $100 billion in marketing
communications and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence
industry practices, manage industry affairs and advance, promote and protect all advertisers and marketers. For more
information visit: www.ana.net.

Press Contacts:
Jorge Lavina
CooperKatz & Co. for the ANA
212-455-8041
jlavina[at]cooperkatz.com

Rachael Adler
CooperKatz & Co. for the ANA
212-455-8037
radler[at]coopekatz.co