CARLSBAD, CA/PALO ALTO, CA (April 7, 2009) – Adicio Inc., the leading provider of interactive classified advertising software solutions for media companies, today announced that it has signed a content syndication agreement with High Gear Media and its network of owned-and-operated websites targeting car-buying audiences.
Adicio Motors clients will be able to use editorial content from TheCarConnection.com, which gathers the best automotive reviews and article s from around the web and adds analysis and advice to help car buyers select the right vehicle for their budget and lifestyle.
“Part of High Gear Media’s strategy is to form syndication partnerships with key players like Adicio who have a strong and growing automotive clientele,” said Hesky Kutscher CEO and founder, High Gear Media. “We expand our list of syndication partners and they help their users make ultra-informed car-buying decisions.”
Adicio Motors clients will be able to receive news content and links to articles and reviews for both new and used cars on a daily basis. High Gear Media's editorial team analyzes reviews from such respected sources as Kelley Blue Book and Consumer Reports, and20then weighs in with their own expert opinion to create a comprehensive review of each car.
“Strategic partnerships with industry leaders are an integral part of our business methodology. Partners such as High Gear Media complement our products and services to help drive more traffic to our clients’ sites,” said Deep Menon, general manager of Motors at Adicio. “And consumers benefit with informative content that they can rely on to make meaningful decisions about their next vehicle purchase or lease.”
About High Gear Media
High Gear Media is building a network of owned-and-operated websites targeting car buying audiences by vehicle and lifestyle market segments. Its first website, TheCarConnection.com, gathers the best automotive reviews and articles from around the web and adds its expert editors’ analysis and advice to help car buyers select the right car. Other sites in the network include: AllAboutPrius.com, FordReports.com and ToyotaMonitor.com. High Gear Media is based in Palo Alto, Calif. and received its Series A funding from Accel Partners and Greylock Partners. For more information on High Gear Media, go to http://www.highgearmedia.com.
About Adicio, Inc.
Adicio develops interactive classified advertising software solutions for the careers, real estate, and motors markets, which serve the Internet’s leading media companies and web portals. With its award-winning technology and enterprise-class software platforms, domain expertise, and customer service, Adicio delivers a private-label application that seamlessly integrates within online classified advertising offerings, enabling clients to generate revenue and retain their brand while building and managing their online classified efforts. Clients can deploy Adicio’s software as a turnkey solution or customize Adicio’s application to leverage existing brand strategy and support online sales and marketing objectives. Adicio also powers CareerCast.com, a job search portal and JobsRated.com, where 200 jobs across North America are ranked based on detailed analysis of specific careers factors. For more information, please visit www.adicio.com, or call 760.602.9502 or 800.276.1332.
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