Join IMA Canada for our First Power Breakfast of 2007

Date: March 27, 2007
 
Location: Travelodge Hotel,
925 Dixon Road,
Etobicoke, Ontario

Time: 8:00 - 8:30 am
Registration & Breakfast

8:30 - 10:00 a.m.
Presentation & Discussion

Cost: $35 CDN - IMA Members
$45 CDN - Non-IMA Members
Parking is free with a validation
ticket available from the hotel.

 Join IMA Canada for our First Power Breakfast of 2007 as we welcome Marie Desilets - General Manager and Senior Director of the AIR MILES Reward Program as she discusses: "EMPLOYEES ARE CONSUMERS TOO:  TIPS ON REWARDS AND MOTIVATORS"  

Providing rewards or incentives has long been practiced as part of loyalty and direct marketing programs. Yet even with this extensive history, results can be unpredictable. Why do the results for rewards programs vary? What are the motivational triggers that can help ensure your success?

Join Marie Desilets for a fast-paced session that will cover fundamental elements of human motivation and apply them to the design of marketing strategies designed to maximize customer motivation.  You'll leave this session with the top ten reward motivators and a wealth of ideas to maximize your chances for success.

STEP BY STEP APPROACH
How to engage the end-user ... getting a great customer and even better, keeping them

Who to engage in the program ... how to get them on board

The excitement factor ... which rewards work?

Communications is key ... be seen, be heard and make sure your retail/corporate audience is listening

How to change sales behaviour and strategies ... at the same time

For more information, contact:
info[at]imacanada.ca: <#info[at]imacanada.ca>

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