3 Ways Companies Can Recruit Gen Y Talent

Last week CollegeGrad.com released a list of 2010’s Top entry-level employers for new graduates. Companies on this list, ranging from Verizon to Ernst & Young to Toys “R” Us, stated they were looking for “fresh talent in spite of a challenging economy.”

So, how do companies recruit, retain and motivate the freshest Generation Y talent? Andy O’Dower, co-founder of BeyondCredentials.com, a job site for Gen Y, offers three ways companies can make their company more attractive, find Gen Y talent and keep it. Andy would be available for an interview if you would like to discuss more details about these points below or the Generation Y workforce.

Internet/Web based:
Make your company more appealing to Generation Y:

• Insert photos of actual employees at your locations doing work and having fun
• Add videos of Gen Y members of your team talking candidly about their experiences (particularly recently completed projects or challenges at work they had to overcome)
• Offer a virtual tour of your company or a virtual “Day One” (video of everything from where they work, what they eat and what they really do on a  day-to-day basis)
  

Start an employee blog – establish a presence by getting involved with social media networking:

• Facebook
• Twitter
• LinkedIn

Office based:

• Set up workshops and seminars in-office to promote education on the newest technologies
• Invite outside talent to come into your office during work hours to inspire staff
• Educate yourself, your company, your HR on Generation Y - their needs, wants, perspectives  (Gen Y in the workplace is an interesting topic, Andy can speak in detail about this, if you’re interested)
• Remove barriers of communication in the office, get rid of cubicles! Employees flourish in open floor work spaces
  Highlight efforts to help employees maintain a work/life balance
  
• Talk about Flex-Time
• Reimbursement for health club or wellness membership
• Sponsor volunteer activities
• List nontraditional events (ex: company volleyball tournament, disco bowling, etc.)

As I mentioned, Andy and/or his co-founder, Kevin Melgaard would be happy to expand on any of these points above and discuss Generation Y in the workplace. Just let me know if you’re interested, and we can arrange something.

About Beyond Credentials
Andy O’Dower and Kevin Melgaard founded Beyond Credentials when they saw the need for a members only network and community of Generation Y (born 1980-2000) job seekers and companies targeting these candidates for internships and careers. Beyond Credentials is currently helping recent graduates promote their personal brand, network more effectively and improve their after college job search in Kansas City, Chicago, Denver and St. Louis.
 
The Beyond Credentials website (www.BeyondCredentials.com) serves as an exclusive web community where only qualified job seekers (students or alumni from the top 250 universities in the United States with a current or graduating 3.0+ grade point average) and qualified employers (evaluated by community standing, brand recognition, marketplace penetration and quality of employment opportunities) can join and connect through interactive candidate profiles and company employment branding profiles. Many college grads seeking a career utilize their profile over a resume to get interviews for jobs and internships after college.

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