 |
| |
| |
Dear HR Professional,
Welcome to the Thought Leaders - Interviews with Industry Gurus Newsletter! You are receiving this email because as a member of the HR.com community you have expressed an interest in receiving our Thought Leaders update. It is our mission at HR.com to always provide you with the most relevant and up-to-date HR information. To alter your subscription preferences or noted areas of interest please update your online profile here. New articles are added daily.
|
|
Thought Leader Interview with Chip Heath: Increasing Your Influence: How to Make Your Ideas Stick
Why are urban legends and conspiracy theories are so sticky? How do you create "curiosity gaps"? HR.com's Karen Elmhirst spoke with Professor and Author Chip Heath about how to increase your influence through improving the "stickiness" of your ideas.
Chip Heath is a professor of Organizational Behavior at the Graduate School of Business at Stanford University and is author of Made to Stick: Why Some Ideas Survive and Others Die. For five years he has
taught a class called "How to Make Ideas Stick." His students have included managers, teachers, doctors, product designers and film producers. His research has appeared in numerous scientific journals and has been discussed in such mainstream publications as Time, Business Week, Vanity Fair and NPR as well as on National Geographic television. He received his BS in Industrial Engineering from Texas A & M University and his Ph.D. in psychology from Stanford.
KE: Chip, what do you mean by a 'sticky' idea?
CH: A sticky idea is an idea that people understand when they hear it, that they remember later on, and that changes how they think and they act. If you think back to the last PowerPoint® presentation that you saw, or the last memo that you read, probably very little of that stuck with you. So, if we want to raise the bar on having messages that really affect how other people think or act, then we might want to raise our aspirations a little bit and go for 'sticky' ideas.
KE: What is your favorite example of a sticky idea?
CH: The #1 example we give in the book is when John F. Kennedy, in 1961, proposed to the nation that we put a man on the moon in the decade. That was an incredibly sticky idea. It organized efforts of thousands of people across dozens of organizations. It inspired a whole nation. And, it has a lot of the principles that we will talk about later on. It was a simple idea, yet much unexpected. It got
people's attention because it seemed like science fiction at the time. It was also incredibly concrete. If you think about the goals in your organization, they may have something to do with maximizing shareholder value, or growth through innovation, or outstanding customer service. People can disagree about what all of those goals might look like, but nobody could disagree about man, moon or decade.
KE: Why is it important for businesspeople, HR professionals in particular, to learn how to increase the impact of their ideas?
|
For All Registered Members:
|
Download Available for All Registered Members:
|
 Karen Elmhirst, Co-host, Thought Leaders Live
Karen Elmhirst is always on the lookout for research and best practices in the areas of leadership, leadership development and organizational learning. Karen writes articles and interviews thought leaders in order to provide you with the information and resources you need to help you build great organizations. Karen is also an executive coach, working with leaders to help them identify their personal definitions of success and to live lives that support those intentions.
Karen has had experience in a wide range of industries and has held senior level positions in both marketing and sales. Karen has also been active as a writer, trainer, facilitator and communication coach. Her articles have appeared in the IHRIM Journal and Leadership Excellence as well as on HR.com. Karen graduated with Hons. Bachelor of Commerce degree from U.B.C in Vancouver, Canada. She completed her coaching training at The Coaches Training Institute.
|
|
|
|
|
|
Sponsored by
| |
Join us for our next live Thought Leader interview with
Dr. Robert (Bob) Sutton on The No ***hole Rule
March 19, 2007 1:00 - 2:00 p.m. ET
In this live webcast you will learn:
- How to draw the line between people who are damaging versus those you just don't happen to like.
- How companies set a code of conduct and learn to live their beliefs.
- The upside of being an ***hole.
- How power brings out the bad side of ordinary people.
|
|
This upcoming webcast, and its MP3, and PowerPoint downloads are free for ALL Members of HR.com
|
|
|
If you enjoy the Thought Leader interviews, then you will enjoy our recently published book,
Thoughts From The Top: A Collection of Interviews with Business Gurus
by HR.com Publishing
Thoughts From The Top: A Collection of Interviews with Business Gurus is an amazing anthology of higher thinkers including, David Ulrich, Kenny Moore, Marshall Goldsmith and Erin Brockovich. It's 348-pages of exclusive interviews with top experts discussing the proven strategies, the philosophies, and the best methods they have used to strengthen their organizations. Each chapter features a different expert who reveals his/her best practices to help professionals deal with the people side of business.
Buy this book today! |
Copyright 2007, HR.com Limited
HR.com, 124 Wellington Street East, Aurora, Ontario, Canada, L4G 1J1
View HR.com's privacy policy and terms of service.
The HR industry´s premier online community and resource for Human Resource professionals: HR, human resources, HR community, human resources community, HR best practices, best practices in human resources, online communities for HR, HR articles, HR news, human resources articles, human resources news, HR events, leadership, performance management, staffing and recruitment, benefits, compensation, staffing, recruitment, workforce acquisition, human capital management, HR management, human resources management, HR metrics and measurement, organizational development, executive coaching, HR law, employment law, labor relations, hiring employees, HR outsourcing, human resources outsourcing, training and development
hr.com.
human resources management resources for hr professionals. |
HR menus
|
HR events
|
HR Sitemap
