Human Resources: HR.com's Thought Leaders for February 14, 2008

Welcome to Thought Leaders for February 14th, 2008

Each week this newsletter features the most inspiring, educational and powerful stories from some of the world's greatest business leaders. Each five-minute video will give you the courage, energy and know-how to accomplish your tasks and motivate your team to do the same.

This week's free video is from our partner AthenaOnline. Be sure to check out what today's thought leaders have to teach us about managing people, our careers and our lives.

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If a picture is worth a 1000 words, imagine what a video is worth.
Take a look at one of 850 short management videos from AthenaOnline’s leadership library. Each video contains words of wisdom, insight and inspiration from renowned consultants, authors and educators including Dr. Marshall Goldsmith, Dr. Beverly Kaye, Vijay Govindarajan, Ann Herrmann-Nehdi and over 65 other experts. (Remember you must be logged in to view content)

Dr. James Mac Hulbert
Author

Total Integrated Marketing
The key to marketing success is ensuring that all functions related to the customer experience are aligned.

The above video is just one in a series of videos on Influencing Others. View this series of videos or the entire AthenaOnline library by becoming a Premier Member of HR.com. Each AthenaOnline video is about 5 minutes in length. Upgrade to Premier

Below is a listing of some of the other video lessons on Marketing that are ready to view for Premier Members:



Examining Customer Acquisition and Retention	The Importance of Why	Segmenting and Building a Market

Dr. Kusum Ailawadi Author	Dr. Russell Ackoff Author	Rosemary Remacle Author

Learn how to use customer acquisition and retention information in setting marketing objectives and strategies.	Explore the importance of WHY in marketing and customer research.	Examine the important role of market segmentation.

Access to all 850 videos and over 450 articles and newsletters are free with HR.com’s Premier Membership. And AthenaOnline is just one of the incredible benefits that come with Premier Membership so visit us online at http://www.hr.com/memberships for more details.

Trust Your Gut: How the Power of Intuition Can Grow Your Business
Intuition can be described as insight, instinct, or a hunch. There are two thoughts about where intuition comes from. The first is that intuition is a synthesis of prior knowledge—a blend of logic, experience, and subconscious information that is stored in the mind and recalled when needed. It is recognizing patterns or cues that inform us what to do. The second school of thought is that intuition comes from a higher power, a divine intelligence, which guides, informs, and directs.

Analysis and Logic guide most people in decision-making. But what happens when these tools do not provide the answer?

Trust Your Gut is a guide for those who need to know how to access and use their intuition. The information overload experienced today can interfere with the ability to categorize, analyze, and decide, so turning to a “sixth sense” or “gut feeling” is, in many instances, the only alternative.

Below are additional Business Book Reviews available on HR.com
for Premier Members

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The Allure of Toxic Leaders: Why We Follow Destructive Bosses and Corrupt Politicians

Diversity: Leaders Not Labels: A New Plan for the 21st Century

The Speed of Trust: The One Thing That Changes Everything


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