Leadership and their companies are learning how to do business in the Social Era, necessitating new skills and practices, and in some cases, creating major cultural shifts, in order to remain competitive.
Most companies continue to operate under the “command and control – process to output value chain” business model, which isn’t always “Social Media friendly”. The question is not IF, but WHEN, and HOW companies will give way to operating under the expansive, open and nimbler Social Era business model of the “3-C’s”: Connect, Collaborate and Co-create. How can C-Suite leaders make this transformation for themselves and their organizations?
At the focal point of this transformation is the use of Social Media amongst company leadership, employees and their customers. We discuss how can leaders adopt the skills and implement the growing/changing list of social media technologies needed to meet these challenges. Furthermore, we will explore what role HR can play in this new era of connecting, collaborating and co-creating.