Communication is a positive driver of employee engagement when it is consistent, relevant and timely. Two-way communication between employees, managers, and senior leaders is central to engaging employees as well as building and reinforcing a high performance culture. Yet, most employee communications are traditional, one-way and informational. With more than 1billion users on Facebook alone, the gap between HR and society grows wider as more than 85% of HR leaders have not leveraged social media as a strategic HR objective.
Results from the most recent employee engagement survey and customer feedback set the strategic imperative for Cynder Niemela, Chief Talent Officer of a Fortune 120 company: provide more opportunities for meaningful social learning and career development for our client facing dispersed teams.
Recognizing that the emergence of social media erases the physical boundaries of collaboration and innovation, Cynder Niemela engaged employees and customers in collaborative problem solving that ultimately improved client satisfaction, employee engagement and performance, and furthered HR’s brand as an innovative business partner.
Through case study, Cynder will review the business case and approach for utilizing social media; the tools and best practices for engaging executives, customers and dispersed employee teams; and the benefits of emphasizing desired organizational values and cultural attributes on employee performance.