• How much is the sales compensation plan going to cost us?
• Is this a good investment of our money?
• What should we expect back?
Common challenges include:
1. What return should we expect from the sales compensation investment, and how we should look at that return? Is it a flat dollar return, or a flat dollar amount that we pay? If we go over $57 million is that a bad thing, or should we look a percentage of sales?
2. What strategic changes are driving our investment? We have had some changes in the organization and we’re pursuing new strategies that require us to make additional investments.
3. What are the right metrics to use for ROI?
4. How long should we wait to actually see an ROI? How you measure ROI on a job that’s producing zero revenue if it’s a multiyear sales process, but we know they’re doing the right thing? How do we justify that from a financial perspective?
5. How do we get everybody to speak the same language? This is one of the trickier questions. It’s a multifunctional problem, involving sales, HR, sales operations, and finance working together for a return on the sales compensation plan.
This webinar will offer four specific strategies to planning for and measuring the ROI of your sales compensation plan.