A company’s corporate website is a powerful recruiting tool. The reality is that every ‘A’ level candidate who is carefully managing their career is visiting your website and making assumptions about your organization based on what they find. Unfortunately, many websites are not designed with the candidate experience in mind and fail to engage the right talent.
This program will illustrate how leading edge organizations are developing sites that are intuitive, experiential and most importantly help filter the right candidates in and the wrong candidates out. The audience will be engaged, challenged and will leave with new ideas that can impact their organization immediately.
Given the global stage on which many of our organizations conduct business today, there is a high probability that our candidates are also the consumers of our company’s products and services. Combined with other factors such as the competitive labor market, the proliferation of social media, and the increase of direct sourcing driving unwanted turnover, the importance of employer branding is greater than ever before.
What does your employer brand say about your organization? Is your candidate/employee experience consistent with your brand and messaging?
This presentation gives a behind-the-scenes look at creating an authentic, unique, compelling employer brand for any organization, from a single small business to a national chain. You'll see real-world examples of best practices from a wide range of brands and learn the value of comprehensive brand research.