Social networking is everywhere, and to be effective in 2014 and beyond, you MUST know about social data, and be ready to succeed with it. There is more data on your workforce outside your walls than inside them. Seriously, your competitors can know more about your talent than you do! But not all social data is created equal, and you must be careful and planful about how you proceed. This session will tell you the most important facts and risks about social data, show you how to cut through all the hype, and help you know the most effective strategy for your organization. These are five lessons you need to know!