Archived Webcasts and Podcasts

This presentation is about how to use social media to build your profile and brand as an HR Professional in your organisation and industry. The key to this is to create a personal brand whereby your audience - ie your peers, employees, senior managers, external contacts - see you as a thought leader, a 'go to person' in your area of expertise. Once you have developed that 'status', you will be in a much better position to influence in your role both within your organisation and externally. Before the advent of social media it was much harder to do this and was a fairly lengthy process affected by many variables. In this social world, with the level playing field it creates, we have a massive opportunity to expedite this mission using the social tools that we now have at our disposal.

Facebook, Twitter LinkedIn and YouTube are changing how our world communicates. A vast majority of CEOs remain hesitant to embrace the new era of emerging media and continue to wonder if it’s possible for an organization to truly leverage these tools and grow their business as a result?

According to Eve Mayer’s book; titled The Social Media Business Equation™, the answer is a resounding YES! This seminar dispels common social media myths, and rather focuses on the logic behind using social media regardless of an organization’s size or industry. In her presentation, Eve will review several different case studies from a variety of small, medium and large companies like Lane Bryant, Mayo Clinic, and General Motors to exemplify how social media worked with their particular marketing scenarios. At the conclusion we’ll also review how a return on investment can be coordinated to engagement on social networks.

Leadership and their companies are learning how to do business in the Social Era, necessitating new skills and practices, and in some cases, creating major cultural shifts, in order to remain competitive. Most companies continue to operate under the “command and control – process to output value chain” business model, which isn’t always “Social Media friendly”. The question is not IF, but WHEN, and HOW companies will give way to operating under the expansive, open and nimbler Social Era business model of the “3-C’s”: Connect, Collaborate and Co-create. How can C-Suite leaders make this transformation for themselves and their organizations?

At the focal point of this transformation is the use of Social Media amongst company leadership, employees and their customers. We discuss how can leaders adopt the skills and implement the growing/changing list of social media technologies needed to meet these challenges. Furthermore, we will explore what role HR can play in this new era of connecting, collaborating and co-creating.

As an employee, you're a representative on behalf of your company. But what does your current professional online appearance show? But it’s more than just building out your social network platforms — they just help enhance the message. So what else can I be doing on behalf of my company to increase their credibility? Helping your employees utilize the latest social media tools to invest themselves into bettering their professional brand will only reflect the company in a positive light not only by the Employees but by existing customers and future clients as well. This presentation will explore how to have your Employees maximize their social media presence not only to enhance their own career development but to also further the Corporate Brand they represent. It will offer direction to HR Managers and Senior Leaders to enlighten your employees on what the Corporate Brand is so that they can link it with the development of their personal professional appearance.

Social Media is here to stay. So have you created policies and procedures for how your organization addresses the use of social media? Do you understand the tools, their capabilities, and how each generation utilizes these social media tools?

Join the 1-hour webinar “Let’s Get Social!” to learn:

1. The different types of social media tools out there.
2. Trends and statistics based on usage for each generation.
3. Suggested policies and procedures for social media that will make millennial’s to baby boomers happy.
4. How your organization’s culture could improve based on these policies and procedures.
5. Examples of how a middle of the road social media policy can actually improve customer service and sales.

You’ll walk away from this webinar with a clear understanding of the power of social media and how your organization can benefit from creating a clear and concise social media policy - one that will make all generations and levels of leadership happy.

Google+ provides businesses with an incredible set of tools allowing them to get closer to their customers. Learn how brands, companies, organizations, communities and other groups are creating their presence on Google+.

So, how do businesses maximize their impact in Google+? What’s the best way to use Pages? How should Google+ fit into business’ social media strategy and other online marketing? How should you use Communities to build a tribe. You will get answers to all these questions and more during this Google+ webinar!

You will learn:

• How To Get Started on Google+
• Creating Your Google+ Profile
• Finding People to Circle
• Creating Your Google+ Business Page
• Optimizing Your Profile & Business Page
• How Google+ and YouTube work together
• Engaging Customers with Google+ Hangouts
• Share your passion with others in the Google+ Communities
• Google+ Local and why it's important
• Using Google Authorship to Stand Out in Search

This presentation is designed to give HR professionals some background knowledge as well as tips and techniques on using social media to increase emplyee engagement and productivity. Barbara Fowler will share some case studies in various industries and some software packages that are being used by companies. Additionally, we will cover some research that has been conducted evaluating whether social media helps or hurts employee productivity and engagement. We will speak on both internal social media sites like Yammer as well as external sites like Pinterest, Linkedin and Facebook. We will cover how to introduce social media and what checks and balances are needed to encourage use but discourage sharing of inappropriate content.

As our economy begins to get back on track – more companies are hiring and there are a whole lot of possible candidates to choose from. How do you go about finding the Right people for the Right jobs? How do you sort through all the hay to get to that perfect needle?

We will show.

In this webinar you will learn how to hire the right people the first time - get those you hire placed into the right jobs by utilizing a customized benchmarking process, in-depth personal assessments, a healthy dose of Emotion Intelligence, and a whole lot of effective coaching so you can build an atmosphere of creativity and accountability for your client or your employer.

Welcome to the Institute for Human Resources in Social Media and Employee Communications! Thank you to everyone for your participation and support. Join us over the next two days for our exciting lineup of speakers with many informative sessions covering the hot topics and trends surrounding the Social Media and Employee Communications community. This introductory session will give you an overview of the Institute for Human Resources – Social Media and Employee Communications certification program. The Institute for Human Resources (IHR) Social Media and Employee Communications certification program launched in July 2011 with a two-day virtual event and had presented virtual events typically on a quarterly basis thereafter.

The purpose of this session is to provide you with an update on the webcast topics and speakers that will be presenting over these two days. In addition, for those of you who have not participated in one of these events in the past, you will be shown how to register for any newly-added webcasts and make use of the virtual Exhibit Hall, where you can increase your knowledge on product and service suppliers in the social media and employee communications space. You will also learn how to network with your peers by visiting the lounge.

Mobile technology is on the rise and has taken the globe by storm. Mobile devices -- including the smart phone, cell phone, tablet, e-reader, and MP3 player -- have become integrated with culture and society. Valuable uses for mobile devices include communicating, collaborating, retrieving information, gathering information, and managing both knowledge and learning. In this session we will examine the features, benefits, and business applications for mobile technologies. We will also consider instructional design strategies for mobile learning (m-learning). Our main goal is to explore ways in which HR professionals and those with people care responsibilities can use mobile technologies to increase employee productivity and knowledge. So join us as we discuss how "HR Goes Mobile".