Every action an employee takes has the opportunity to either reinforce or diminish your brand. When HR and marketing join together, employees can become brand ambassadors and ultimately help create brand distinction in the marketplace.
An organization’s employees are its best brand ambassadors. They have the power to move the organization forward and make the brand live and breathe. There are no two ways about it, engaged employees build strong brands! The benefits of a strong brand are tremendous and all the best leaders realize that strong brands are not built by the marketing department alone they need HR in order to be successful.
In this session, we will hear from Patricia Nazemetz and Will Ruch, co-authors of “HR and Marketing Power Partners,” as well as executives at top global companies who have implemented a partnership between HR and marketing and discovered the impact it has on customer loyalty, business growth, talent acquisition and retention.
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