03/13/2012 11:00 am - 12:00 pm
The Role of Content Marketing in SEO, Social Media and your Web Presence
There’s been a real evolution of search engine optimization (SEO) over the past couple of years. gShift refers to this SEO evolution as Web Presence Optimization (WPO).
WPO is about optimizing content across your organization’s entire web presence – website, social media, blogs, press releases – to improve your organic rankings in the search engines. It’s about dominating ALL search starting points so prospects and customers can find your business during all phases of their online research.
And content marketing is the key. Keyword optimized content is the real engine that drives your ‘findability’ efforts. Create great content for your prospects and customers to consume, be ubiquitous, relevant and timely and you will begin to crush your competitors in the search engines. Think of SEO as the by-product of Content Marketing and Social Media as the delivery agent.
In this discussion you will learn about:
• Why SEO is important to a business and in a digital marketing budget
• The shift that is taking place in SEO and how social media and social signals matter now more than ever before
• How and why it all starts with content marketing
• How you can apply WPO to your business – including a keyword research workshop and case study review on web presence optimization
About gShift Labs
gShift Labs’ industry leading Web Presence Optimizer™ software system is helping companies across North America achieve top organic rankings in search engines by simplifying and standardizing how a website gets found on the internet. Organizations of all sizes benefit by reducing the time and resources required to analyze and improve organic search optimization. Since mid 2009, gShift has received industry recognition including YTA StartUp of the Year, CIX Digital Media winner and named to the Branham300 Up and Comers List.
For more information: www.gshiftlabs.com
This webcast is not available for HRCI or IHR certification