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Event Calendar / The Authentic Brand and Why Marketing and HR Should Be Partners
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The Authentic Brand and Why Marketing and HR Should Be Partners
A strong and respected brand is one of the most valuable assets a company has. Marketing leaders invest millions on building (and protecting) their brand’s reputation and market share. But while most businesses allocate resources to the external marketplace they have largely ignored internal audiences to cultivate the brand. When you consider that the authenticity of any brand is dependent on the company’s employees, and that satisfied customers are worth significantly more, this is a missed opportunity for any business.

No discipline is more committed to the development and optimization of its workforce than the HR team, but how does that focus translate to aiding marketing in their quest for a more authentic brand?

The authenticity of any brand—its perception of being genuine, legitimate and trustworthy—is directly dependent on the willingness of the company’s employees to act and deliver in a manner that is consistent with customer expectations.

During this hour long session we will outline the construct of a brand’s promise and the dependency it has on employee behaviors and outline why HR represents an untapped ally to marketers looking to strengthen their brand’s reputation and authenticity within the marketplace.

Specifically we will cover...

1.       How to position employee recognition programs as a way to strengthen the brand values & attributes
2.       Outlining some of the design considerations
3.       Leveraging the core components of recognition systems; communications, technology, awards for maximum efficiency.
4.       Recommendations for ways to augment your measurement and reporting resources for better integration with marketing’s broader business agenda.
06/20/2012 3:00 pm o'clock
06/20/2012 4:00 pm o'clock
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Webcast information

Who should participate:

HR managers, directors and senior level executives

What you will learn:

Specifically we will cover... 1. How to position employee recognition programs as a way to strengthen the brand 2. Outlining some of the design considerations 3. Leveraging the core components of recognition systems; communications, technology, awards for maximum efficiency. 4. Recommendations for ways to augment your measurement and reporting resources for better integration with marketing’s broader business agenda.

Recommended Resources:

Blog: Steve Jobs Equated People With The Brand
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