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Event Calendar / Don’t Waste Money on Wellness Programs - Unless You Can Create Sustainable Behavioral Change
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Don’t Waste Money on Wellness Programs - Unless You Can Create Sustainable Behavioral Change
Creating Positive Return on Investment (ROI) is not a mystery, it is not a gimmick or a ploy; it is something that your CFO can and should understand, measure, prove and of course approve. Their skepticism in wellness program ROI is correct only in the fact that we have not been measuring the right things. Your CFO needs cold hard numbers that add up to real sustainable savings. Nothing else will do.
We will show you what actions you can take to create a measurable ROI with your wellness program, how to create sustainable behavioral change and how to get CFO approval for your next budget.
What has been missing in the ROI debate is that the underlying goal is to create positive sustainable behavioral change in the majority of your population. In order to create positive behavior change you need to understand how behaviors are created, what reinforces them and what will motivate an employee to consider changing them.
Certain unhealthy behaviors have provable statistics surrounding how much more they cost a company as compared to an individual that does not share the same bad behavior. We will explore the top five in detail and show you how to quantify the results.
Changes in Health Care Utilization and Pharmacy use can be used to prove positive ROI, I will show you how you can get this information for free.
Your CFO already approves a budget for safety programs in order to prevent injury on the job. Your wellness initiative uses the same logic to support its ROI; I will show you how.
We will touch on the wellness program basics that can actually cost you and your employees thousands and cost your company hundreds of thousands of dollars in waste and how to avoid them.
And lastly, we will show you why aggregate reporting is not an effective way to measure behavior change or ROI and how it can unrealistically slant your results for the better or worse. You need an accurate and provable measuring system on a much more precise level. We will show you how.
02/07/2013 1:30 pm o'clock
02/07/2013 2:30 pm o'clock
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Who should participate:

Human Resources, Benefits and Corporate Wellness Program Coordinators at any level.

What you will learn:

  1. to create a positive behavioral change
  2. How to get the numbers you need to get your CFO to approve your wellness budget
  3. How to calculate your actual ROI
  4. What you need to do to measure behavior change in your organization and how that translates into money saved or positive ROI
  5. What programs can actually hurt your ROI and get your employees in trouble

Recommended Resources:

http://www.scribd.com/doc/91578643/HFD-Corporate-Health-and-Wellness-Event-ROI-Report-2011 Click here
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