You’ve Got Organizational Change – What’s the Right Approach for the Social Media Strategy?

Many HR professionals are key sponsors or agents to major, transformational changes in their organizations. Many are experienced in pulling together the right communications plans, change impact assessments and other critical tools. But do you know how to harness the potential of social media to help, not harm, the organizational change efforts?

With significant experience in assisting organizations through growth or restructuring, we've learned that ignoring the social media component of change is foolish. When information can be instantly shared in 140 characters or posted to a not-so-private web page, HR professionals need to have a strategy for leveraging social media for change initiated in their organizations.

This session addresses the role of social media in organizational change and provides guidance on how to integrate and define boundaries for leaders, employees, and stakeholders. Key concepts addressed are:

1) Segmenting social media tools by the demographics that exist among your stakeholder base (active employees, customers, suppliers, retirees, etc)
2) Understanding how different social media tools can be most useful at the different stages of the change journey.
3) Identifying the right boundaries and how to gain executive sponsorship for them.

At the end of this session, participants will be able to better understand:

1) The role of social media in organizational change
2) Social media tools that match best to key stakeholder demographics
3) Which social media tools align most closely to the different stages of organizational change
4) What to ask the sponsors of organizational change when integrating social media into the communication and change assessment plans

Organizational change is difficult. Leveraging social media in the right way is a winning strategy.

1) HR professionals currently involved with or planning for a major organizational change 2) HR professionals working closely with social media channels for their company

At the end of this session, participants will be able to better understand: 1) The role of social media in organizational change 2) Social media tools that match best to key stakeholder demographics 3) Which social media tools align most closely to the different stages of organizational change 4) What to ask the sponsors of organizational change when integrating social media into the communication and change assessment plans Organizational change is difficult. Leveraging social media in the right way is a winning strategy.

Managing at the Speed of Change, Daryl Conner

		Rich S Pirrotta Whitehall Group, LLC View Profile