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Topic:
Social Media Recruitment Strategy: Listen, Participate, Create
Date:
September 13, 2012 at 2:00 - 3:00 PM ETPresenters:
Carisa Miklusak, CEO(tMedia Strategies)
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Description
Social media has emerged as an exciting and effective channel by which to source, recruit and engage candidates at every stage of the talent acquisition process. More importantly, candidates are increasingly relying on social channels to gather information about employers and employment opportunities to make career decisions. In this interactive workshop, Carisa Miklusak (CEO at tMedia) will walk you through how to use the top social media channels to identify candidates, participate in job seeker conversations and create relevant content designed to accelerate your recruitment ROI and expand your social media footprint, while improving your employment brand. Carisa (@CarisaMiklusak) will discuss best practices and share case studies of brands currently using social media effectively. You will leave with an organizational and personal recruitment strategy that will empower your organization to increase and diversify its candidate pool, grow employment brand awareness and decrease the cost per candidate acquisition.
Key takeaways include: • Understand your social candidate audience values • Learn how candidates are using social media to search for jobs and make career decisions • Create relevant content to position your company as an employer of choice • Discuss and learn how to build a social recruitment persona online • Understand and incorporate the right key words into your personal and company social personas • Create relevant content to position yourself in the field to attract top talent • Identify how candidates are searching for jobs • Discuss valuable sourcing tactics for top social channels such as Facebook, Twitter and LinkedIn • Grasp foundational concepts in building a social recruitment strategy |
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Who Should Participate
Anyone involved with recruitment or employment branding.
What You Will Learn
Key takeaways include:
• Understand your social candidate audience values
• Learn how candidates are using social media to search for jobs and make career decisions
• Create relevant content to position your company as an employer of choice
• Understand and incorporate the right key words into your personal and company social personas
• Discuss valuable sourcing tactics
• Grasp foundational concepts in building a social recruitment strategy
Recommended Resources
http://thehiringsite.careerbuilder.com/2010/07/22/leveraging-social-media-
to-recruit-top-talent/
http://www.workforce.com/article/20100203/NEWS01/302039993
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