Implementing Social Technologies Within Your Organization

Most often the largest amount of resources and time spent implementing social technologies in an organization is used on the tool. But oddly enough, implementing social technologies within an organization has less to do with the tool than it does the environment and circumstances within which it is implemented.

Unfortunately, the environment is often neglected before, during and after implementation. In the end, too many organizations fail to gain the traction they had hoped and are disappointed that the employees didn’t adopt the tool. They blame it on the tool, the IT department or often just a feeling that social technologies never really did work, but are a fad. What they don’t recognize is that this is about people and culture. These aspects need to be made a top priority.

In this session you will learn the top ways many have failed. Most reasons are not the typical reasons a team would give. By learning these you should be able avoid the same fate. You will also learn the top objections employees have – because you will be hit with many from up and down the organization. What you will learn is that often the objections are not founded in reality and the answers are quite simple.

You will hear case studies of how these have been used to increase performance from organizations like NASA, Lowes, Intel and others. These examples will set a frame work of the possibilities the tools hold when implemented correctly.

In essence, you will get a crash course on how to create an environment in which social technologies will thrive.

Anyone considering using social technologies or those who have already implemented these tools.

- Top seven objections and how to overcome them. - Top five ways to fail, and how to avoid the same fate. - Real life case studies - Top characteristics of a social evangelist.

15 Ways to Fail at Social Business (Kevin D. Jones)

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