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Beyond Facebook and LinkedIn: An Overview of the Entire Social Media Landscape
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Topic:
Beyond Facebook and LinkedIn: An Overview of the Entire Social Media Landscape
Date:
September 12, 2012 at 12:00 - 1:00 PM ETPresenters:
Krista Neher, CEO(Boot Camp Digital)
Register for the Virtual Conference to obtain webcast schedule and registration access by clicking on the 'view event' button below.
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Description
Social media is changing the way we interact and communicate in an always on and always connected world. That being said, many professionals think of social media as Facebook and LinkedIn and fail to realize the full breadth of opportunities to communicate via social media. Employees, candidates, business partners and competitors are all using this channels, and the savvy HR professional must also understand how these channels are relevant.
This presentation will provide an overview of the entire social media landscape - beyond LinkedIn, Facebook and Twitter (although we'll cover those too)! This presentation will cover more social media communications tools than you knew existed to give you a complete comprehensive overview of social media. We'll cover the social media landscape: Publishing, Sharing, Social Networks, Micro-Blogging, Collaboration and Co-Creation, Discussion and Review, Public Relations tools and Mobile. This social media landscape presentation will help professionals make sense of the world of social media within the framework of the social media landscape. In addition to the high-level view of the social media landscape, this presentation will dive in to over 20 different social media tools including Facebook, Twitter, LinkedIn, Pinterest, Google+, Webinars, Podcasts, Slide Share, Scribd, Vimeo, YouTube, Infographics and many, many more sites and tools. By understanding the entire social media landscape, HR professionals will be better equipped to choose the right social media tool for their particular objectives. Participants will leave this session with a clear understanding of the world of social media and how social media tools can be used as a part of a marketing or communications strategy. |
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Who Should Participate
HR professionals who want to better understand the entire social media landscape and ultimately make better decisions about which social media tools best support their objectives.
What You Will Learn
*** An understanding of the categories in the social media landscape
*** The most important social media sites and how they work
*** How to choose the social media tool to best meet communications objectives
Recommended Resources
The Social Media Field Guide by Krista Neher Communities
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Presented by
Event Sponsors
Boot Camp Digital
A Proven Approach to Social Media and Internet Marketing Training
File List
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